When To Write Evergreen Pages & Blog Posts For Your Law Firm’s Website
In this blog post, we’ll discuss the purpose of blog posts and evergreen pages and when it makes sense to focus on building one or the other.
Thinking Locally, Not Legally: How Potential Clients Find Law Firm Websites
There are several elements that make for good local pages. One thing to consider is that potential clients tend to “think locally, not legally,” when they conduct searches related to their case or problem.
Attorney Website Photos That Resonate With Potential Clients
Attorney Photos That Resonate With Your Target Audience When a person begins looking for an attorney it’s often because they’re facing some sort of legal obstacle. Whether they’ve been injured in an accident, arrested, are looking to draft a will or dozens of other...
Longtail Keywords & Your Law Firm’s Website
Your potential clients often find attorneys through what are called “longtail” searches — the highly specific searches that are related to their case or problem. When attorneys stop focusing on basic keyword searches and instead focus on creating content around longtail searches, they’re much more likely to engage with more (and better quality) potential clients.
Understanding Online Law Firm Marketing Motivations
In Episode #31, we discuss why it’s important for attorneys to understand the motivations behind all the players involved in the online law firm marketing landscape.
Is Your Law Firm Website Content Focused On Your Target Audience?
Does your law firm’s website content focus on your target audience? Law firm websites can become powerful business generators when they provide a large volume of useful, educational website content for an attorney’s target audience.
5 Ways To Write Client-Focused Law Firm Website Content
In Episode #30, we discuss how to create client-focused content on law firm websites. You’ll learn what your potential clients are looking for in good website content, as well as how to write and format your content in a way that appeals to your audience.
The Importance Of Local Pages For Law Firm Web Marketing
In Episode #29, we focus on local pages: what they are, why you need them, and how they benefit your online marketing efforts.
Creating A Successful Content Plan For Your Law Firm
Before you start creating law firm website content, it’s a good idea to plan your content to keep you on the right track.
Here’s what you need to know before you get started and while you’re crafting your plan.
LawLytics Member Spotlight: Attorney Josh Valentine
Growing up, Valentine witnessed friends and family members bearing the burden of false criminal accusations and the stress of months- or years-long legal proceedings. He saw that attorneys provided “vital support” during those difficult times and so strives to provide hope, comfort, and encouragement to his clients.
Questions Attorneys Should Ask Before Joining A Law Firm Directory
In Episode #28, we discuss several valuable questions attorneys should ask before they decide to join a law firm directory.
Why Small Law Firms Should Focus On Content Marketing
If your online marketing didn’t produce the results you wanted in 2017, it’s not too late to start thinking about creating a content marketing plan for the new year. Good content marketing keeps attorneys from wasting time or money and helps them connect with more potential clients.
5 More SEO Myths For Attorneys
In Episode #5 of the Law Firm Marketing Decoded Podcast, we discussed five common SEO myths...
How Should I Structure My Law Firm Website’s Navigation?
Your law firm website's navigation is an important piece of running a successful web presence. We often get questions from attorneys about how to develop a site navigation that makes sense. Organizing your law firm website content can seem daunting. But, there are...
Law Firm Reviews & Recommendations That Attract New Clients
Online reviews matter. Are you making the most out of the positive experiences that your clients have with your law firm? Tune into this episode to discover how building your online reviews and recommendations can encourage potential clients to contact your firm.
Holiday Blog Ideas For Lawyers
Holidays can be a perfect time to write some quick and easy blog posts that will appeal to your law firm’s audience. Here are ideas for several practice areas that you might want to consider for your next blog post.
Six Ways To Add Local Information On Your Law Firm Website
By providing relevant information that answers local potential clients’ questions, almost any page on a law firm website can become a more effective local online marketing tool. Here are six suggestions for creating engaging local content on your law firm website.
Improving The Homepage On Your Law Firm’s Website
In Episode #25, we discuss how to improve the homepage on your law firm’s website.
Should Attorneys Blog About Jurisdictions Outside Of Their Own?
One useful blogging technique that can drive new business to your firm is to publish blogs about current events related to your practice area. But, there are only so many current events and developments about a particular practice area that occur at any one time in...
Common Attorney Bio Mistakes On Law Firm Websites
In Episode #24, we discuss common mistakes we’ve seen on attorney bios and how to fix them.



















