Is Your Law Firm Website Content Focused On Your Target Audience?
Does your law firm’s website content focus on your target audience? Law firm websites can become powerful business generators when they provide a large volume of useful, educational website content for an attorney’s target audience.
5 Ways To Write Client-Focused Law Firm Website Content
In Episode #30, we discuss how to create client-focused content on law firm websites. You’ll learn what your potential clients are looking for in good website content, as well as how to write and format your content in a way that appeals to your audience.
The Importance Of Local Pages For Law Firm Web Marketing
In Episode #29, we focus on local pages: what they are, why you need them, and how they benefit your online marketing efforts.
Creating A Successful Content Plan For Your Law Firm
Before you start creating law firm website content, it’s a good idea to plan your content to keep you on the right track.
Here’s what you need to know before you get started and while you’re crafting your plan.
LawLytics Member Spotlight: Attorney Josh Valentine
Growing up, Valentine witnessed friends and family members bearing the burden of false criminal accusations and the stress of months- or years-long legal proceedings. He saw that attorneys provided “vital support” during those difficult times and so strives to provide hope, comfort, and encouragement to his clients.
Questions Attorneys Should Ask Before Joining A Law Firm Directory
In Episode #28, we discuss several valuable questions attorneys should ask before they decide to join a law firm directory.
Why Small Law Firms Should Focus On Content Marketing
If your online marketing didn’t produce the results you wanted in 2017, it’s not too late to start thinking about creating a content marketing plan for the new year. Good content marketing keeps attorneys from wasting time or money and helps them connect with more potential clients.
5 More SEO Myths For Attorneys
In Episode #5 of the Law Firm Marketing Decoded Podcast, we discussed five common SEO myths...
How Should I Structure My Law Firm Website’s Navigation?
Your law firm website's navigation is an important piece of running a successful web presence. We often get questions from attorneys about how to develop a site navigation that makes sense. Organizing your law firm website content can seem daunting. But, there are...
Law Firm Reviews & Recommendations That Attract New Clients
Online reviews matter. Are you making the most out of the positive experiences that your clients have with your law firm? Tune into this episode to discover how building your online reviews and recommendations can encourage potential clients to contact your firm.
Holiday Blog Ideas For Lawyers
Holidays can be a perfect time to write some quick and easy blog posts that will appeal to your law firm’s audience. Here are ideas for several practice areas that you might want to consider for your next blog post.
Six Ways To Add Local Information On Your Law Firm Website
By providing relevant information that answers local potential clients’ questions, almost any page on a law firm website can become a more effective local online marketing tool. Here are six suggestions for creating engaging local content on your law firm website.
Improving The Homepage On Your Law Firm’s Website
In Episode #25, we discuss how to improve the homepage on your law firm’s website.
Should Attorneys Blog About Jurisdictions Outside Of Their Own?
One useful blogging technique that can drive new business to your firm is to publish blogs about current events related to your practice area. But, there are only so many current events and developments about a particular practice area that occur at any one time in...
Common Attorney Bio Mistakes On Law Firm Websites
In Episode #24, we discuss common mistakes we’ve seen on attorney bios and how to fix them.
Creating An Effective FAQ Page For Your Law Firm’s Website
In Episode #23, we discuss the benefits of adding a Frequently Asked Questions page to your website and how to craft one that’s effective with search engines and your potential clients.
Creating Client Personas For Better Online Law Firm Marketing
In Episode #22, we discuss client personas: what they are, why they’re important, and how to craft one that helps you drive quality potential clients to your law firm’s website and blog.
5 Questions To Ask Before Hiring A Law Firm SEO Provider
In Episode #21, we discuss five important questions that lawyers should ask before they hire a law firm SEO provider.
What Attorneys Should Know About Law Firm SEO Reports
In Episode #20, we discuss a logical way to approach law firm SEO reports that keeps attorneys from wasting time and money, as well as what questions to ask about these reports before concluding that the data in them provide a realistic depiction of what’s happening to your law firm’s web presence.
Why Fresh Website Content Matters For Online Law Firm Marketing
The “freshness” of your law firm website content is valuable to consider as you grow your site. We often encourage attorneys to publish new content on a regular basis for a number of reasons. In this post, we discuss fresh content, why it matters, and how you can keep your website’s content fresh.