How Should I Structure My Law Firm Website’s Navigation?
Your law firm website's navigation is an important piece of running a successful web presence. We often get questions from attorneys about how to develop a site navigation that makes sense. Organizing your law firm website content can seem daunting. But, there are...
Law Firm Reviews & Recommendations That Attract New Clients
Online reviews matter. Are you making the most out of the positive experiences that your clients have with your law firm? Tune into this episode to discover how building your online reviews and recommendations can encourage potential clients to contact your firm.
Holiday Blog Ideas For Lawyers
Holidays can be a perfect time to write some quick and easy blog posts that will appeal to your law firm’s audience. Here are ideas for several practice areas that you might want to consider for your next blog post.
Six Ways To Add Local Information On Your Law Firm Website
By providing relevant information that answers local potential clients’ questions, almost any page on a law firm website can become a more effective local online marketing tool. Here are six suggestions for creating engaging local content on your law firm website.
Improving The Homepage On Your Law Firm’s Website
In Episode #25, we discuss how to improve the homepage on your law firm’s website.
Should Attorneys Blog About Jurisdictions Outside Of Their Own?
One useful blogging technique that can drive new business to your firm is to publish blogs about current events related to your practice area. But, there are only so many current events and developments about a particular practice area that occur at any one time in...
Common Attorney Bio Mistakes On Law Firm Websites
In Episode #24, we discuss common mistakes we’ve seen on attorney bios and how to fix them.
Creating An Effective FAQ Page For Your Law Firm’s Website
In Episode #23, we discuss the benefits of adding a Frequently Asked Questions page to your website and how to craft one that’s effective with search engines and your potential clients.
Creating Client Personas For Better Online Law Firm Marketing
In Episode #22, we discuss client personas: what they are, why they’re important, and how to craft one that helps you drive quality potential clients to your law firm’s website and blog.
5 Questions To Ask Before Hiring A Law Firm SEO Provider
In Episode #21, we discuss five important questions that lawyers should ask before they hire a law firm SEO provider.
What Attorneys Should Know About Law Firm SEO Reports
In Episode #20, we discuss a logical way to approach law firm SEO reports that keeps attorneys from wasting time and money, as well as what questions to ask about these reports before concluding that the data in them provide a realistic depiction of what’s happening to your law firm’s web presence.
Why Fresh Website Content Matters For Online Law Firm Marketing
The “freshness” of your law firm website content is valuable to consider as you grow your site. We often encourage attorneys to publish new content on a regular basis for a number of reasons. In this post, we discuss fresh content, why it matters, and how you can keep your website’s content fresh.
Social Media For Lawyers In 2017
In Episode #19, we discuss how to use social media effectively without wasting time or money.
SSL Law Firm Websites: LawLytics Official Position On Security Certificates
Google will release a Chrome browser update in October 2017 that will make upgrading to a secure (SSL) website imperative for all law firms. If you’re a LawLytics Member, we have you covered. Simply let us know you’re ready for us to upgrade your site.
What Attorneys Should Know About Law Firm Website Design
While your law firm’s website design leaves an impression on potential clients and referral sources, some attorneys become focused on the wrong things as it relates to their website’s design. In Episode #18, we’ll discuss several things that web designers wish attorneys knew about law firm website design.
How To Leverage Both High-End and Low-End Case Results To Drive More Business To Your Law Firm
One of the results is a $55 million medical malpractice verdict against Johns Hopkins Hospital, and the other is a $47,000 jury verdict in an auto accident case.
Marketing Hazards For Small Law Firms
In Episode #17, we discuss four marketing hazards for small law firms and solo practitioners that can cause them to waste time, money, and effort, and that can endanger the growth of their law firms.
Hiring A Ghostwriter For Your Law Firm’s Website
If you’re an attorney who hasn’t started writing law firm website content yet and/or you are in a position where you don’t have time to do so, it may be time to hire a ghostwriter. In Episode #16, we discuss the use of ghostwriters to write law firm website and blog content.
5 Tips For Effective Recommendations On Law Firm Websites
Recommendations can provide important social proof about your law firm’s successes. Here are five ways to make recommendations a more effective part of your law firm’s online presence.
Do The Biggest Spenders In Online Law Firm Marketing Win?
In Episode #15, we discuss a common myth in online law firm marketing. When it comes to online marketing for law firms, many attorneys believe that it’s the biggest spenders who win.