Legal Marketing Opportunity: Take a Stance on Your Website
Remember, people hire people (not law firms) when they need to hire an attorney. So the more context that you can give to your prospective clients about you that makes them like you, trust you and understand that you’re an expert in helping people with their exact problem, the better. And no lever is more powerful than a strong stance on a debatable topic when that stance aligns with your prospects world view.
Legal Marketing Opportunity: Be an Online Voice Of Legal Reason
I recently wrote about why lawyers are struggling with client acquisition and what to do about it. When it comes to what to do, it often helps to get specific. In this post I’ll discuss an opportunity that is here for the taking for all lawyers who currently have a...
Creating the Best User Experience on Your Law Firm’s Website
In this episode of the Law Firm Marketing Decoded Podcast, we discuss several ways to create the best user experience on your law firm’s website for maximum conversion potential.
How to Write Law Firm Blog Posts That Rank Well
In this episode of the Law Firm Marketing Decoded Podcast, we explain what you need to know about creating blog posts that rank well with Google and drive more business to your law firm.
Legal Marketing For Small Law Firms in 2020: Obstacles and Opportunities
In my 21 years as a lawyer I’ve never seen the level of risk and opportunity for solos and small firms as I’m seeing in 2020. Over Labor Day Weekend I read Thomson Reuters’ recently released 2020 report on the small law firms in the United States. I was surprised to...
Set Goals for Your Law Firm’s Website to Get More Business
In our latest podcast, we discuss the benefits of setting goals for your law firm’s website, and how to create achievable, timely, and specific goals for your firm’s web marketing.
Despite What You May Think, Google Doesn’t Use These Factors to Determine Law Firm Search Results
Google wants website owners to make web pages for users, not for search engines. The search engine giant has repeatedly stated that creating high-quality content for its users is among the most crucial ranking factors it considers when returning search results for a...
Multilingual Law Firm Websites and SEO Best Practices
If you are an attorney who speaks with clients in two or more languages, or a member of a law firm that provides multilingual client communication, this article will show you the best ways to capture the most revenue from your broadest possible addressable market.
As Lawyers Our Thought Leadership Is Needed Right Now
As lawyers, we have an opportunity presented by the uncertainty and risk facing America and the world. Unlike laymen, lawyers have information and tools at our disposal to contextualize a significant part of what’s going on. The gift of context can be shared. And the...
How COVID-19 Is Changing the Business and Marketing of Law Firms
This blog post, which is my first on Covid-19 in a while, is an update on our observations about how the business of law firms has changed with a focus on how the solo practitioners and small firm owners are thinking about their online marketing.
Creating a Content Plan That Attracts More Potential Clients to Your Law Firm
Podcast: In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to create a content plan that helps you attract more (and better) clients to your law firm.
How to Develop a Local Content Marketing Strategy For Your Law Firm
Many attorneys miss easy, valuable opportunities to use their law firm's website to connect with local potential clients. When attorneys write their website content with a broad focus, it tends not to be found by potential clients. That's because potential clients...
How to Use Your Law Firm’s Blog to Develop Your Online Voice
Blogging, when it’s done correctly, can really set you apart. Here’s how to use your law firm’s blog to develop your online voice and bring in new business.
My Early Lessons In Solo Law Practice Growth
In this post, I’m going to talk about how I weathered the learning curve of being a suddenly very busy attorney while trying to build my firm for the long term. They call it the “practice” of law for a reason. Every lawyer has a lifelong learning curve about not just law and procedure, but about the “soft skills” listed above and many others. As a solo lawyer, you need to know every aspect of your business, and often need to competently execute every bit of it yourself.
Why Lawyers Should Focus on Content Instead of Keywords
In this episode of the Law Firm Marketing Decoded Podcast, we discuss why lawyers should focus on their website’s content instead of focusing on keywords.
How Adding New Content To Your Law Firm’s Website Attracts Clients
Google has repeatedly stated that high-quality content is an essential (likely THE most essential) ranking factor in search. And there are lots of indications that fresh content is important to your firm’s potential clients too.
How to Get More Clients Through Content-Based SEO
Content-based SEO is the best way to attract new business to your firm without wasting time or money because good web content is what both Google and your potential clients are looking for. Here’s what to know about getting more clients with a content-based approach to your online marketing.
How to Use Internal Links Effectively on Law Firm Websites
In this episode of the Law Firm Marketing Decoded Podcast, we explain how to use internal links to engage more potential clients and drive more business to your law firm.
How to Avoid Common Content Marketing Problems on Your Law Firm’s Website
Content marketing works better than any other form of SEO to drive new business to your firm. There are lots of ways to do content marketing correctly for your firm, and only a few things you shouldn’t do. Here are some of the most common content marketing problems and easy solutions to get your firm on the right track.
How to Get Natural Backlinks to Your Law Firm’s Website
Backlinks from reputable sites that point to your website can improve your law firm’s visibility, but only if you naturally earn the backlink. In this blog post, we’ll explain what backlinks are, the difference between natural and unnatural backlinks, and how to get more natural backlinks that point to your law firm’s website.