My Early Lessons In Solo Law Practice Growth
In this post, I’m going to talk about how I weathered the learning curve of being a suddenly very busy attorney while trying to build my firm for the long term. They call it the “practice” of law for a reason. Every lawyer has a lifelong learning curve about not just law and procedure, but about the “soft skills” listed above and many others. As a solo lawyer, you need to know every aspect of your business, and often need to competently execute every bit of it yourself.
Why Lawyers Should Focus on Content Instead of Keywords
In this episode of the Law Firm Marketing Decoded Podcast, we discuss why lawyers should focus on their website’s content instead of focusing on keywords.
How Adding New Content To Your Law Firm’s Website Attracts Clients
Google has repeatedly stated that high-quality content is an essential (likely THE most essential) ranking factor in search. And there are lots of indications that fresh content is important to your firm’s potential clients too.
How to Get More Clients Through Content-Based SEO
Content-based SEO is the best way to attract new business to your firm without wasting time or money because good web content is what both Google and your potential clients are looking for. Here’s what to know about getting more clients with a content-based approach to your online marketing.
How to Use Internal Links Effectively on Law Firm Websites
In this episode of the Law Firm Marketing Decoded Podcast, we explain how to use internal links to engage more potential clients and drive more business to your law firm.
How to Avoid Common Content Marketing Problems on Your Law Firm’s Website
Content marketing works better than any other form of SEO to drive new business to your firm. There are lots of ways to do content marketing correctly for your firm, and only a few things you shouldn’t do. Here are some of the most common content marketing problems and easy solutions to get your firm on the right track.
How to Get Natural Backlinks to Your Law Firm’s Website
Backlinks from reputable sites that point to your website can improve your law firm’s visibility, but only if you naturally earn the backlink. In this blog post, we’ll explain what backlinks are, the difference between natural and unnatural backlinks, and how to get more natural backlinks that point to your law firm’s website.
How to Choose the Most Effective Length for Law Firm Website Pages and Blog Posts
In this episode of the Law Firm Marketing Decoded Podcast, we explain how page length plays into your law firm’s online visibility and how to decide when a page or post on your law firm’s website should be long or short.
3 Things Every Attorney Should Know About SEO
To understand SEO and its role in your law firm’s success, it’s important to understand the online law firm marketing landscape, as well as the motivations of your potential clients and the search engines they use to connect with lawyers. In this post, we explain the three most important things any attorney should know about search engine optimization.
How Google’s Fight Against Spam Affects Law Firm Websites
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how Google fights spam in search, and how these efforts affect your law firm’s website.
How to Write Law Firm Blog Posts That Potential Clients Will Read and Act On
Law firm blogging is a popular topic in the legal marketing community. Whether you’re just starting to blog or frustrated by a lack of progress, this blog post will give you key tips for writing blog posts that attract and engage potential clients.
How to Improve Your Law Firm’s Online Visibility With Longtail Keywords
Focusing on the most sought-after keywords is usually an inefficient strategy for attorneys who want to attract new business to their law firm’s website. When attorneys change their focus to creating content around longtail searches, they can drive new business to their firms with much less effort. In this blog post, we’ll discuss the benefits of focusing on “longtail” searches.
How to Organize Your Law Firm’s Website to Capture More Business
High-quality content on law firm websites attracts free traffic from the search engines. But it’s not just the content that counts — how it’s organized is important, too. When potential clients can find information quickly and easily on your law firm’s website, your odds of capturing their business increase. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to build a solid foundation for your content and then build on it in an orderly way.
Beginning Content Creation Tips for Law Firms: How to Collect and Publish Positive Recommendations from Happy Clients on Your Law Firm’s Website
When potential clients are trying to determine if you’re the right attorney for their needs, they’ll want to see how you’ve helped others in the past. Reviews and recommendations from happy former clients can serve as essential points of social proof that a potential client needs to decide to contact your law firm. Your reputation is a valuable asset. Here’s how to get the most out of recommendations and positive reviews on your law firm’s website.
Beginning Content Creation Tips for Law Firms: How to Attract New Business Using Titles and Headers on Your Website
The titles and headers that you create on your law firm website pages are among the first impressions that a potential client may have of your firm. When they’re created with potential clients in mind, good titles and headers can help you attract more business to your law firm’s website. Here’s what you need to know about creating titles and headers that get the attention of potential clients.
How Google’s Fight Against Disinformation Affects Your Law Firm’s Website
In its PDF titled, “How Google Fights Disinformation,” Google writes that the internet is vulnerable to the organized spread of false or misleading information. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss highlights from this Google PDF as well as what it means for your law firm’s web presence.
Beginning Content Creation Tips for Law Firms: How Long Should My Law Firm Website’s Pages & Posts Be?
High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: How long should my firm’s pages and blog posts be? In this blog post, we explain how page length plays into your law firm’s online visibility and how to know when a page or post should be long or short.
Beginning Content Creation Tips for Law Firms: How to Use Internal Links the Right Way on Your Law Firm’s Website
In this blog post, we’ll discuss how to connect your content effectively — and keep your potential clients engaged with you — through the use of internal links on your law firm’s website.
How Google is Fighting Spam in Search (And What That Means for Your Law Firm’s Website)
Since its inception, Google has been focused on providing the best information to its users when they conduct queries. That includes people who are looking for legal information on the web. In this post, we’ll explain how Google is fighting spam in Google Search and what that means for your law firm’s website.
The 5 Elements of a Successful Law Firm Website
In this podcast episode, we’ll discuss what your law firm website needs to do to attract more cases, the role of website content in online marketing for attorneys, and the five major elements that every successful law firm website has in common.