Set Goals for Your Law Firm’s Website to Get More Business
In our latest podcast, we discuss the benefits of setting goals for your law firm’s website, and how to create achievable, timely, and specific goals for your firm’s web marketing.
Despite What You May Think, Google Doesn’t Use These Factors to Determine Law Firm Search Results
Google wants website owners to make web pages for users, not for search engines. The search engine giant has repeatedly stated that creating high-quality content for its users is among the most crucial ranking factors it considers when returning search results for a...
Multilingual Law Firm Websites and SEO Best Practices
If you are an attorney who speaks with clients in two or more languages, or a member of a law firm that provides multilingual client communication, this article will show you the best ways to capture the most revenue from your broadest possible addressable market.
As Lawyers Our Thought Leadership Is Needed Right Now
As lawyers, we have an opportunity presented by the uncertainty and risk facing America and the world. Unlike laymen, lawyers have information and tools at our disposal to contextualize a significant part of what’s going on. The gift of context can be shared. And the...
How COVID-19 Is Changing the Business and Marketing of Law Firms
This blog post, which is my first on Covid-19 in a while, is an update on our observations about how the business of law firms has changed with a focus on how the solo practitioners and small firm owners are thinking about their online marketing.
Creating a Content Plan That Attracts More Potential Clients to Your Law Firm
Podcast: In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to create a content plan that helps you attract more (and better) clients to your law firm.
How to Develop a Local Content Marketing Strategy For Your Law Firm
Many attorneys miss easy, valuable opportunities to use their law firm's website to connect with local potential clients. When attorneys write their website content with a broad focus, it tends not to be found by potential clients. That's because potential clients...
How to Use Your Law Firm’s Blog to Develop Your Online Voice
Blogging, when it’s done correctly, can really set you apart. Here’s how to use your law firm’s blog to develop your online voice and bring in new business.
My Early Lessons In Solo Law Practice Growth
In this post, I’m going to talk about how I weathered the learning curve of being a suddenly very busy attorney while trying to build my firm for the long term. They call it the “practice” of law for a reason. Every lawyer has a lifelong learning curve about not just law and procedure, but about the “soft skills” listed above and many others. As a solo lawyer, you need to know every aspect of your business, and often need to competently execute every bit of it yourself.
Why Lawyers Should Focus on Content Instead of Keywords
In this episode of the Law Firm Marketing Decoded Podcast, we discuss why lawyers should focus on their website’s content instead of focusing on keywords.
How Adding New Content To Your Law Firm’s Website Attracts Clients
Google has repeatedly stated that high-quality content is an essential (likely THE most essential) ranking factor in search. And there are lots of indications that fresh content is important to your firm’s potential clients too.
How to Get More Clients Through Content-Based SEO
Content-based SEO is the best way to attract new business to your firm without wasting time or money because good web content is what both Google and your potential clients are looking for. Here’s what to know about getting more clients with a content-based approach to your online marketing.
How to Use Internal Links Effectively on Law Firm Websites
In this episode of the Law Firm Marketing Decoded Podcast, we explain how to use internal links to engage more potential clients and drive more business to your law firm.
How to Avoid Common Content Marketing Problems on Your Law Firm’s Website
Content marketing works better than any other form of SEO to drive new business to your firm. There are lots of ways to do content marketing correctly for your firm, and only a few things you shouldn’t do. Here are some of the most common content marketing problems and easy solutions to get your firm on the right track.
How to Get Natural Backlinks to Your Law Firm’s Website
Backlinks from reputable sites that point to your website can improve your law firm’s visibility, but only if you naturally earn the backlink. In this blog post, we’ll explain what backlinks are, the difference between natural and unnatural backlinks, and how to get more natural backlinks that point to your law firm’s website.
How to Choose the Most Effective Length for Law Firm Website Pages and Blog Posts
In this episode of the Law Firm Marketing Decoded Podcast, we explain how page length plays into your law firm’s online visibility and how to decide when a page or post on your law firm’s website should be long or short.
3 Things Every Attorney Should Know About SEO
To understand SEO and its role in your law firm’s success, it’s important to understand the online law firm marketing landscape, as well as the motivations of your potential clients and the search engines they use to connect with lawyers. In this post, we explain the three most important things any attorney should know about search engine optimization.
How Google’s Fight Against Spam Affects Law Firm Websites
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how Google fights spam in search, and how these efforts affect your law firm’s website.
How to Write Law Firm Blog Posts That Potential Clients Will Read and Act On
Law firm blogging is a popular topic in the legal marketing community. Whether you’re just starting to blog or frustrated by a lack of progress, this blog post will give you key tips for writing blog posts that attract and engage potential clients.
How to Improve Your Law Firm’s Online Visibility With Longtail Keywords
Focusing on the most sought-after keywords is usually an inefficient strategy for attorneys who want to attract new business to their law firm’s website. When attorneys change their focus to creating content around longtail searches, they can drive new business to their firms with much less effort. In this blog post, we’ll discuss the benefits of focusing on “longtail” searches.