LawLytics Member Spotlight: Attorney Richard Lawson
Over a four year period, Richard’s first LawLytics website outperformed ten of his non-LawLytics websites combined, and the revenues of his already successful law firm more than doubled.
Avoid These 5 SEO Traps for Your Law Firm Website
If attorneys are not armed with the truth about how search engines work — and how potential clients find attorneys on the web — it can be easy for them to stumble into SEO traps. This post is about revealing some of those hidden traps.
Can Google Find Your Law Firm Website?
Without an understanding of how search engines find and index pages on the web, it will be difficult to optimize your website’s content to be returned on SERPs for relevant searches.
Common Law Firm Website Content Stumbling Blocks
In this episode, we discuss several stumbling blocks that we often see when it comes to law firm content marketing.
Attorneys, Are You Blogging Against Your Best Interests?
Here are some of the reasons why marketing directors, social media managers and/or SEO providers tend to focus on blog posts over practice area pages, and why that’s a problem for attorneys.
Factors That Affect Law Firm Website Content Marketing Success
In this podcast episode, we take an in-depth look at many factors that can affect how quickly — and to what extent — content marketing will work for your law firm.
Speaking Your Potential Clients’ Language For Better Online Law Firm Marketing
The language that you choose for the content on your law firm’s website can make a significant difference in how potential clients find you, how they interpret what you have to say, and whether or not they decide to hire you when the time is right to choose an attorney. In this episode, we discuss how to choose the right language to reach your law firm’s intended audience.
When To Write Evergreen Pages & Blog Posts For Your Law Firm’s Website
In this blog post, we’ll discuss the purpose of blog posts and evergreen pages and when it makes sense to focus on building one or the other.
Thinking Locally, Not Legally: How Potential Clients Find Law Firm Websites
There are several elements that make for good local pages. One thing to consider is that potential clients tend to “think locally, not legally,” when they conduct searches related to their case or problem.
Attorney Website Photos That Resonate With Potential Clients
Attorney Photos That Resonate With Your Target Audience When a person begins looking for an attorney it’s often because they’re facing some sort of legal obstacle. Whether they’ve been injured in an accident, arrested, are looking to draft a will or dozens of other...
Longtail Keywords & Your Law Firm’s Website
Your potential clients often find attorneys through what are called “longtail” searches — the highly specific searches that are related to their case or problem. When attorneys stop focusing on basic keyword searches and instead focus on creating content around longtail searches, they’re much more likely to engage with more (and better quality) potential clients.
Understanding Online Law Firm Marketing Motivations
In Episode #31, we discuss why it’s important for attorneys to understand the motivations behind all the players involved in the online law firm marketing landscape.
Is Your Law Firm Website Content Focused On Your Target Audience?
Does your law firm’s website content focus on your target audience? Law firm websites can become powerful business generators when they provide a large volume of useful, educational website content for an attorney’s target audience.
5 Ways To Write Client-Focused Law Firm Website Content
In Episode #30, we discuss how to create client-focused content on law firm websites. You’ll learn what your potential clients are looking for in good website content, as well as how to write and format your content in a way that appeals to your audience.
The Importance Of Local Pages For Law Firm Web Marketing
In Episode #29, we focus on local pages: what they are, why you need them, and how they benefit your online marketing efforts.
Creating A Successful Content Plan For Your Law Firm
Before you start creating law firm website content, it’s a good idea to plan your content to keep you on the right track.
Here’s what you need to know before you get started and while you’re crafting your plan.
LawLytics Member Spotlight: Attorney Josh Valentine
Growing up, Valentine witnessed friends and family members bearing the burden of false criminal accusations and the stress of months- or years-long legal proceedings. He saw that attorneys provided “vital support” during those difficult times and so strives to provide hope, comfort, and encouragement to his clients.
Questions Attorneys Should Ask Before Joining A Law Firm Directory
In Episode #28, we discuss several valuable questions attorneys should ask before they decide to join a law firm directory.
Why Small Law Firms Should Focus On Content Marketing
If your online marketing didn’t produce the results you wanted in 2017, it’s not too late to start thinking about creating a content marketing plan for the new year. Good content marketing keeps attorneys from wasting time or money and helps them connect with more potential clients.
5 More SEO Myths For Attorneys
In Episode #5 of the Law Firm Marketing Decoded Podcast, we discussed five common SEO myths...