What Attorneys with the Best Performing Law Firm Websites “Get” About Website Design
Some attorneys really “get” what makes a law firm website design work. But what those attorneys understand isn’t a secret. In this episode, we discuss five things that attorneys with the best-performing law firm websites understand about web design, and how you can easily implement them to improve your online marketing.
5 Mistakes Attorneys Make with Law Firm SEO
In this episode, we discuss five common SEO mistakes that attorneys make, as well as how attorneys can avoid these five problems.
Registration for the Clio & LawLytics Integration Webinar Now Open
Join us and our native integration partner, Clio, on June 14 at 10 AM PDT to learn about how LawLytics and Clio work together to help you seamlessly market and manage your practice.
Understanding Online Law Firm Marketing Assets & Expenses
In this podcast episode, we discuss online law firm marketing assets and expenses — and how you can tell one from the other.
How To Get More Online Reviews For Your Law Firm
Like it or not, all attorneys are affected by online reviews. We’re nearly halfway through 2018, and, if you haven’t been working on collecting positive reviews for your law firm this year, it’s not too late to start.
LawLytics Member Spotlight: Alex McClure
After spending thousands of hours negotiating and litigating cases, Attorney Alex McClure “knows the rules of procedure cold.” This, he says, provides him with a background and knowledge base that few others possess, as well as a unique blend of practical skills that allow him to provide comprehensive representation for clients in an area of law that he says is seriously underserved in his community.
Online Law Firm Marketing: What Attorneys Can (And Can’t) Control
When attorneys focus on what they know they can (and can’t) control, they avoid wasting time and money and focus their energy on the activities that will help them grow a strong, sustainable web presence that connects them with the right potential clients.
LawLytics Member Spotlight: Attorney Kensley Barrett
While working in the Coast guard, Attorney Kensley Barrett says his fellow service members often faced complications when dealing with the law because they didn’t always have access to the right information. “They’d try to do things on their own,” he says, which sometimes “made things worse.”
LawLytics Member Spotlight: Attorney Richard Lawson
Over a four year period, Richard’s first LawLytics website outperformed ten of his non-LawLytics websites combined, and the revenues of his already successful law firm more than doubled.
Avoid These 5 SEO Traps for Your Law Firm Website
If attorneys are not armed with the truth about how search engines work — and how potential clients find attorneys on the web — it can be easy for them to stumble into SEO traps. This post is about revealing some of those hidden traps.
Can Google Find Your Law Firm Website?
Without an understanding of how search engines find and index pages on the web, it will be difficult to optimize your website’s content to be returned on SERPs for relevant searches.
Common Law Firm Website Content Stumbling Blocks
In this episode, we discuss several stumbling blocks that we often see when it comes to law firm content marketing.
Attorneys, Are You Blogging Against Your Best Interests?
Here are some of the reasons why marketing directors, social media managers and/or SEO providers tend to focus on blog posts over practice area pages, and why that’s a problem for attorneys.
Factors That Affect Law Firm Website Content Marketing Success
In this podcast episode, we take an in-depth look at many factors that can affect how quickly — and to what extent — content marketing will work for your law firm.
Speaking Your Potential Clients’ Language For Better Online Law Firm Marketing
The language that you choose for the content on your law firm’s website can make a significant difference in how potential clients find you, how they interpret what you have to say, and whether or not they decide to hire you when the time is right to choose an attorney. In this episode, we discuss how to choose the right language to reach your law firm’s intended audience.
When To Write Evergreen Pages & Blog Posts For Your Law Firm’s Website
In this blog post, we’ll discuss the purpose of blog posts and evergreen pages and when it makes sense to focus on building one or the other.
Thinking Locally, Not Legally: How Potential Clients Find Law Firm Websites
There are several elements that make for good local pages. One thing to consider is that potential clients tend to “think locally, not legally,” when they conduct searches related to their case or problem.
Attorney Website Photos That Resonate With Potential Clients
Attorney Photos That Resonate With Your Target Audience When a person begins looking for an attorney it’s often because they’re facing some sort of legal obstacle. Whether they’ve been injured in an accident, arrested, are looking to draft a will or dozens of other...
Longtail Keywords & Your Law Firm’s Website
Your potential clients often find attorneys through what are called “longtail” searches — the highly specific searches that are related to their case or problem. When attorneys stop focusing on basic keyword searches and instead focus on creating content around longtail searches, they’re much more likely to engage with more (and better quality) potential clients.
Understanding Online Law Firm Marketing Motivations
In Episode #31, we discuss why it’s important for attorneys to understand the motivations behind all the players involved in the online law firm marketing landscape.