Topic clusters can be effective to present and organize the content your law firm website needs and to reach your potential clients. Without a good content plan, law firm website content can be disorganized. It may only cover parts of an important subject, or it may...

Topic clusters can help you come up with effective law firm blog posts or to drill down even further on substantive pages when you feel like you’ve exhausted your content options. Here’s how topic clusters can help your law firm do better marketing. What is a topic...

Thanksgiving is just around the corner. Many of us will take some time to give thanks and visit with family and friends. The upcoming holiday season provides attorneys with some unique opportunities. It's an opportunity to assess your law firm's marketing in 2016, and...

There are a lot of considerations to make when writing your law firm website content. You'll have to decide how often you'll write and publish new content, how long each piece of content will be, and what topics you'll write about. But here's another question: what...

Yesterday, LawLytics CEO Dan Jaffe published a blog on 4 Law Firm Blogging Mistakes You Need To Stop. In it, he writes: When it comes to your law firm’s marketing, it’s important to understand that “it’s not a brief, it’s a blog!” (HT to Aly Saxe of Iris PR for...

It’s not always easy to create new content for your law firm’s blog. Your law firm is unlikely to see the benefits of content marketing without publishing new, useful content on a regular basis. Without a plan to overcome writer’s block, a lack of inspiration can...

Adding useful, trustworthy content to your law firm’s blog and website is valuable to your online marketing strategy. Your potential clients often have questions you've answered many times. Blog posts, for example, are one way to provide in-depth answers to those...

To publish blogs often, you’ll want to plan your law firm’s content. Content planning may not be useful if your content doesn’t resonate with your readers. Posts that don’t educate or inspire readers are unlikely to influence them to reach out to you. Here are five...

Writing new content on a regular basis is an important part of your legal marketing strategy. A Hubspot study found a positive correlation between blog posts published and the amount of traffic that a company website receives. (It’s reasonable to believe this data...

Writing content for your law firm is good. Maximizing your content’s reach is better. If you tend to publish a blog post and move right along to the next one, you may be missing out on additional opportunities to reach potential clients. You can increase your reach --...

Content on law firm websites shouldn’t just be high-quality. Content should target the right potential clients. Attorneys may think content should appeal to a broad audience. They may fear that by writing ultra-specific content, they’ll miss attracting more web...