A Conversation With Dan Johnson, Co-Founder of Jurorsearch
On May 21, 2021 I sat down for a conversation with Attorney Dan Johnson, Co-Founder of Jurorsearch, which is a legal technology startup taking on the massive problem of jury trials. Specifically, they are working on software that makes voir dire easier and more effective for trial lawyers, jury consultants, judges and jurors.
How Your Law Firm’s Website Can Be Sold As An Asset When You’re Done Practicing Law
If you’re an attorney looking to build value that you can harvest, and assets that another attorney will be grateful to own, when it’s time to retire or otherwise move on from the daily practice of law, I hope that this video blog post helps spark ideas about how you can use your firm’s website to simultaneously create revenue for your practice today, and build transferrable equity to you or your family can harvest down the road.
A Conversation With Emily LaRusch, Founder and CEO of Back Office Betties
Yesterday afternoon I sat down for a conversation with Emily LaRusch, CEO of Back Office Betties. Our conversation ranges from Emily’s origin story, where she tried to help her brother secure a divorce attorney and experienced the wrong (and unfortunately all-too-common) way that some small law firms answer their phones and treat potential clients. We talk about her unique branding, remote culture (which she was doing well before Covid), leadership styles, and even delve into The Secret, Think And Grow Rich, and meditation. We also talk about intake technologies including Clio Grow and Acuity.
When Law Firms Benefit From Multiple Websites
Why do some law firms have or need multiple websites instead of just one. In this video blog post, I answer that question. For most small firms, a single website is all they will will ever need.
How to Attract More Local Clients to Your Law Firm
In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to integrate local marketing into your law firm’s content plan and some easy “local” wins for your law firm’s online marketing.
The Mindset For Starting A Solo Law Practice
In this video blog post I talk about the conversations that I have frequently had with lawyers who are thinking about starting their own law firms. These conversations happen with lawyers with a wide range of experience, from just out of law school, to leaving medium to large firms, or government employment one, two or even three decades into their legal careers.
Hiring My Fiancée – Part V – Hiring My Law Firm’s First Employees
Today I’m concluding my story about hiring my first law firm employees with the final part of this chapter… hiring my fiancée. Before I talk about why having my fiancée work for me didn’t work out, here’s how I skillfully deployed impulsive thinking disguised as genius to justify the hire.
How My $16 Haircut Is Relevant To The Future Of Your Small Law Firm – Video Blog
Today I got a $16 dollar haircut. It was a big event as its the first time I wouldn’t end up with a self-inflicted shaved head since the start of Covid. The conversation I had with the barber, and how I found the barber and booked my appointment, and what it means for small law firms and solo practitioners is the subject of this video blog post.
A Conversation With Kathryn Burmeister, Attorney and Author of “Overcoming Addiction to the Status Quo”
Today I sat down for a conversation with Attorney Kathryn Burmeister, author of “Overcoming Addiction to the Status Quo” which I believe should be on the reading list of every lawyer and law student.
Why We Don’t Alter Jobs To Fit Applicants – And Why Lawyers Shouldn’t Either
Today I’m going to pause my story about hiring my first law firm employees to address something unexpected.
On Wednesday, I wrote something that turned out to touch more of a nerve (and was more controversial) than I had imagined or intended. In a blog post about my early experiences hiring law firm employees,
My First Legal Assistant – Part IV – Hiring My Law Firm’s First Employees
Today we’ll talk about my next hire, my first true experienced law legal assistant, and how that made my life and my practice so much more scalable, but also, as a solo practitioner made me vulnerable.
Hiring My Law Firm’s First Employees – Part III – First Associate Attorney
As a frazzled attorney with the burden of seemingly more weighty things (my next trial, keeping my clients out of jail, and saving their families and careers) it was easy to engage in magical but flawed thinking. I believed saying “You’re hired” would solve my problems and wouldn’t create new ones.
My First Employees – Part II – Fractional Employee and First Job Post
I had clients and revenue. My practice was growing rapidly. I had a real office (not a starter office closet) and a building with parking occupied by lawyers. The building provided a shared receptionist. She answered my phones, which were routed through a rats nest of analogue wires that somehow connected the right lines to the right rooms.
My Story – Hiring My Law Firm’s First Employees – Part I
What I really needed was to start thinking like a business owner rather than a solo operator. Businesses hire employees, and I would need to do so if I wanted to sustain what I had built, let alone grow.
How to Succeed with Google in 2021 and Beyond
In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to succeed with Google in 2021 and beyond to build a thriving law firm that gets seen on the web by the right potential clients.
What Attorneys Need To Know About Upcoming Google Changes – Spring 2021
You may have heard the news about Google’s “page experience update” sometimes referred to as “Core Web Vitals.” Like any announced Google change, marketers want you to believe that this will fundamentally rock the hierarchy of law firm website rankings, and make or break your practice. This is false.
The Value of Blog Posts for Law Firms (And How to Write a Good One)
The concept of blogging for law firms is a popular topic in legal marketing. However, it’s not always clear to attorneys how to get the most out of their law firm’s blog posts. The good news is that by keeping a few small tips in mind, it’s easy to write blog posts that drive more traffic to your law firm’s website and convert more web visitors into clients for your firm.
I’m a Lawyer and I Need SEO … Now What?
“I need SEO.” “I need to rank on the first page of Google.” “I need my site to be search-engine friendly.” We hear things like this from lawyers all the time. And they’re correct. They do need SEO. They do need web pages that rank well in search results. They do need...
Links, Linking, and Your Law Firm’s Website
In this episode of the Law Firm Marketing Decoded Podcast, we discuss links, linking, and your law firm’s website. You’ll learn how various types of links on your website (or pointing to your website) engage more clients and drive more leads to your firm.
Your Potential Clients Don’t Lie to Google (And That’s a Good Thing for Your Practice)
After more than a decade in digital marketing, I’ve noticed one thing remains constant: people don’t lie to Google when they need or want something. That isn’t true in most other instances. Ask someone directly what they want, and you’ll likely get something other...


