Taking Control Of Your Law Firm’s Online Marketing
In Episode #14, we discuss the importance of taking control of your law firm’s online marketing. We discuss what control means — and what it doesn’t mean — as well as several easy things you can do to put yourself back in control of your online presence.
Creating Compelling Case Results On Your Law Firm’s Website
In Episode #13, we discuss the value in publishing compelling case results on your law firm’s website, and how to make your case results more meaningful to potential clients.
Online Law Firm Marketing Vanity Metrics
In Episode #12, we examine common online marketing metrics that rarely have real meaning for attorneys in terms of measuring the growth of their law firms.
Growth Risks For Small Law Firms
There are a number of things that we’ve seen attorneys do that don’t support growth and long-term success for their law firms. In Episode #11, we discuss common growth risks that come up for attorneys as they build their businesses.
Law Firm Website Growth Strategies
In Episode #10, we discuss strategies to help you grow your law firm’s website without wasting time or money.
Common Mistakes On Law Firm Website Practice Area Pages
Practice area pages are part of the structural content of a good law firm website. In Episode #9, we review common mistakes that we see on law firm website practice area pages.
Choosing The Right Perspective For Your Law Firm Website: Podcast Episode 8
In Episode #8, we review the three perspectives attorneys are likely to use on their law firm’s website (first, second, and third-person) and where attorneys may want to use each perspective.
Important Pages On Your Law Firm’s Website: Podcast Episode 7
In Episode #7, we discuss the important pages that attorneys should have on their law firm’s website.
Law Firm Websites & The Longtail Search: Podcast Episode 6
In Episode #6, we discuss the value of considering longtail search queries as you write content for your law firm’s website and blog.
Common Law Firm SEO Myths: Podcast Episode 5
This week’s episode (#5) covers many common law firm SEO myths that cause attorneys to waste time and money, and that prevent attorneys from building a strong web presence that drives new business to their firms.
What Makes a Compelling Attorney Bio?
In Episode #4, we discuss the importance of the attorney bio on your law firm’s website and how to create an attorney bio that inspires potential clients to contact your firm.
What Makes A Good Law Firm Website FAQ Page?
Law firm FAQs can be a good way to increase your law firm website’s visibility in search engine results for relevant queries. The best way to do this is to provide detailed answers to your potential clients’ questions.
Content Planning For Your Law Firm
In Episode #3, we discuss the importance of content planning for your law firm’s online marketing.
Content As Your Law Firm’s Online Marketing Foundation
In Episode #2, we cover the importance of content on law firm websites and what role it plays in successful online marketing for your law firm.
4 Tips For A Law Firm Blogging Strategy That Works
A law firm blog can be an important part of your law firm’s online marketing plan. Here are four tips for developing an effective blogging strategy that can help your law firm attract and engage new clients and referral sources.
5 Questions To Ask When Creating A Law Firm Content Plan
If you are starting to plan your law firm’s online marketing strategy or you’re struggling to create effective and engaging content, developing a content plan can be a good place to start. Here are some tips that can help you create content that informs and engages potential clients and helps your law firm meet its marketing goals.
How To Create Better Law Firm Website Contact Forms
Contact forms that drive business to your law firm have a couple important features. Here’s what you need to know about contact forms that help (and encourage) potential clients reach out to you.
3 Tips For Writing Better Law Firm Case Results
Well-written case results can inspire confidence and trust and ultimately help generate new business. Here are three tips for creating compelling case results that can engage potential clients and help bring in new business.
3 Attributes Of Successful Substantive Law Firm Website Pages
The practice area and detailed law pages on your law firm’s website can provide potential clients with useful answers to their questions. Here are three things that can help make law firm substantive pages more successful.
4 Tips For A Better “About Us” Page On Law Firm Websites
The “About Us” page is often one of the most-visited pages on law firm websites. Here are four tips for writing a more engaging “about us” page.