In Episode #23, we discuss the benefits of adding a Frequently Asked Questions page to your website and how to craft one that’s effective with search engines and your potential clients.

In Episode #22, we discuss client personas: what they are, why they’re important, and how to craft one that helps you drive quality potential clients to your law firm’s website and blog.

In Episode #21, we discuss five important questions that lawyers should ask before they hire a law firm SEO provider.

In Episode #20, we discuss a logical way to approach law firm SEO reports that keeps attorneys from wasting time and money, as well as what questions to ask about these reports before concluding that the data in them provide a realistic depiction of what’s happening to your law firm’s web presence.

In Episode #19, we discuss how to use social media effectively without wasting time or money.

While your law firm’s website design leaves an impression on potential clients and referral sources, some attorneys become focused on the wrong things as it relates to their website’s design. In Episode #18, we’ll discuss several things that web designers wish attorneys knew about law firm website design.

In Episode #17, we discuss four marketing hazards for small law firms and solo practitioners that can cause them to waste time, money, and effort, and that can endanger the growth of their law firms.

If you’re an attorney who hasn’t started writing law firm website content yet and/or you are in a position where you don’t have time to do so, it may be time to hire a ghostwriter. In Episode #16, we discuss the use of ghostwriters to write law firm website and blog content. 

In Episode #15, we discuss a common myth in online law firm marketing. When it comes to online marketing for law firms, many attorneys believe that it’s the biggest spenders who win.

In Episode #14, we discuss the importance of taking control of your law firm’s online marketing. We discuss what control means — and what it doesn’t mean — as well as several easy things you can do to put yourself back in control of your online presence.

In Episode #13, we discuss the value in publishing compelling case results on your law firm’s website, and how to make your case results more meaningful to potential clients. 

In Episode #12, we examine common online marketing metrics that rarely have real meaning for attorneys in terms of measuring the growth of their law firms.

There are a number of things that we’ve seen attorneys do that don’t support growth and long-term success for their law firms. In Episode #11, we discuss common growth risks that come up for attorneys as they build their businesses.

In Episode #10, we discuss strategies to help you grow your law firm’s website without wasting time or money.

Practice area pages are part of the structural content of a good law firm website. In Episode #9, we review common mistakes that we see on law firm website practice area pages.

In Episode #8, we review the three perspectives attorneys are likely to use on their law firm’s website (first, second, and third-person) and where attorneys may want to use each perspective.