by Dan Jaffe | Jun 2, 2015 | Dan
The legal marketplace, like the practice of law, is nuanced. There is no survey, short list or expert who can say definitively what every potential new client of every law firm is looking for when they shop. In this post we will look briefly at some of the factors, in...
by Dan Jaffe | Apr 30, 2015 | Dan
There is no better source of new clients for a law firm than referrals. All attorneys know this. But many law firms never get referrals because they don’t do these simple things. Ask for referrals. As fellow lawyers. Ask friends. Ask clients and former clients....
by Dan Jaffe | Apr 28, 2015 | Dan
Got my “eLegal” email newsletter from the Arizona State Bar Association today. Their “Eye on Ethics” feature caught my eye. The question presented is: Is block-billing unethical? The practice of block-billing, as defined in the blurb, is:...
by Dan Jaffe | Apr 27, 2015 | Dan
August 2, 2020 update: Since this post was originally published the world has changed. The Covid-19 crisis has changed the legal marketing and client intake paradigm. In today’s reality, it’s axiomatic that attorneys need to become skilled at doing remote...
by Dan Jaffe | Feb 12, 2015 | Websites
Post-Publication Update: Before you add any badges to your law firm’s website, we recommend that you read this article as well as this review of FindLaw marketing, and this review of Martindale-Avvo. We are often asked whether our attorney-members should put a...
by Dan Jaffe | Dec 8, 2014 | Dan
In 2014 I published a post that looked at the commoditization of attorneys which looked at ways companies are making money from both lawyers and consumers of legal services. In the post I point out ways in which those practices are making lawyers complicit in the...
by Dan Jaffe | Nov 12, 2014 | Dan
The legal profession is being commoditized by businesses and the internet. Companies are finding new and innovative ways to play both ends of the equation, that is, to make money from both attorneys and consumers of legal services, as well as ways to insert themselves...
by Dan Jaffe | May 25, 2014 | Dan
Solo vs. partnership? When it comes time to start and build your first law practice, it is often very tempting to embark on the journey with a partner. Most attorneys think it will be less scary if they have somebody who is working with them towards a common interest....
by Dan Jaffe | May 25, 2014 | Dan
When attorneys are getting ready to start a new law firm, the choice of entity question is usually one of the top things on their minds. While this lesson should not be construed as either legal or tax advice, it does come from our experience advising and observing...
by Dan Jaffe | Jan 24, 2014 | Dan
On Monday, CNN published a piece about lawyer suicides. It illustrates several tragic stories about lawyers and cites harrowing statistics that show that lawyers suffer from high levels of depression, and far too often take their own lives. Among professionals,...
by Dan Jaffe | Sep 24, 2012 | Dan
Lawyers: As providers of professional services, it should come as no surprise to you that your firm’s bottom line starts and stops with you. Your clients and potential clients want to know you. Many will hire you because of a personal connection they feel to you....