by Tina Sorenson | Sep 4, 2026 | AI & Content Marketing, Website Strategy
Key Takeaways OpenAI reversed its ban on legal services ads the same day we published an accurate article explaining that those ads were prohibited. That’s one kind of platform risk. Reddit can change what AI companies are allowed to crawl and cite. Google can...
by Tina Sorenson | Aug 31, 2026 | AI & Content Marketing, Website Strategy
UPDATE – September 1, 2026: On August 31, the same day this article published, OpenAI updated its advertising policy to v1.5. Legal services ads are now permitted in the U.S. when the advertiser is licensed to practice law in the jurisdiction where the ad is...
by Tina Sorenson | Aug 28, 2026 | Marketing, Website Strategy
If you’re stuck for law firm website content ideas, stop opening a blank document and start with a question: What do potential clients ask before they decide to contact you? The answer is already sitting in your inbox, your intake notes, your voicemail...
by Tina Sorenson | Jul 31, 2026 | AI & Content Marketing, SEO, Website Strategy
Here’s a hypothetical of an exercise that many of you may already have performed (and should, if not). There’s a Tucson estate planning attorney. She runs a test on herself by opening an AI assistant and typing a question a potential client would actually ask:...
by Tina Sorenson | Jul 30, 2026 | Content, Marketing, Website Strategy
If you’re paying attention, then you know AI-powered legal marketing is changing fast, and it has created a flood of conflicting advice for attorneys. Depending on who you ask, law firms need to publish more content, abandon traditional SEO, replace their...
by Tina Sorenson | Jul 16, 2026 | AI & Content Marketing, Website Strategy
Vague case results happen for many reasons. Some attorneys may simply not understand their purpose in legal marketing. Others may be overly concerned about divulging details they ethically should not share. Most attorneys simply don’t have the time to draft them, at...
