by Tina Sorenson | Jul 31, 2026 | AI & Content Marketing, SEO, Website Strategy
Here’s a hypothetical of an exercise that many of you may already have performed (and should, if not). There’s a Tucson estate planning attorney. She runs a test on herself by opening an AI assistant and typing a question a potential client would actually ask:...
by Tina Sorenson | Jul 30, 2026 | Content, Marketing, Website Strategy
If you’re paying attention, then you know AI-powered legal marketing is changing fast, and it has created a flood of conflicting advice for attorneys. Depending on who you ask, law firms need to publish more content, abandon traditional SEO, replace their...
by Tina Sorenson | Jul 16, 2026 | AI & Content Marketing, Website Strategy
Vague case results happen for many reasons. Some attorneys may simply not understand their purpose in legal marketing. Others may be overly concerned about divulging details they ethically should not share. Most attorneys simply don’t have the time to draft them, at...
by Tina Sorenson | Jun 24, 2026 | AI & Content Marketing, Website Strategy
Google I/O 2026 made one thing unmistakably clear: the way people find lawyers is changing. It’s happening at a pace that many of us, including (and especially solo attorneys and small law firms buried in work), simply haven’t had time to track. We are officially...
by Tina Sorenson | Jun 2, 2026 | Marketing, Website Strategy
Chances are, you have already had a client ask you: “Hey, are you using AI? And if so, how?” They’re asking because they’re likely using artificial intelligence themselves. But also, they hear things. Some good, and some bad. For example,...
by Rachel Chalot | May 14, 2026 | Marketing, Website Strategy
For years, law firm marketing conversations focused heavily on rankings, keywords, and website traffic. While those things still matter, the rise of AI-driven search is changing how prospective clients discover and evaluate law firms online. Increasingly, AI systems...
