by Victoria Blute | Aug 16, 2018 | Podcast
In this episode, we discuss law firm website landing pages: what they are, when you need them, and how to create ones that help you reach your goals. Law firm website landing pages can be a highly effective component of your law firm’s online marketing. When they’re...
by Victoria Blute | Aug 2, 2018 | Podcast
In this episode, we discuss three big problems with pay-per-click advertising (PPC) and attorney dependence on PPC. You might already using PPC to drive business to your law firm. Or maybe you’re thinking about using PPC. Pay-per-click advertising is often used by...
by Victoria Blute | Jul 30, 2018 | Podcast
We’ve recently discussed law firm search engine optimization through the lens of poker. In this podcast episode, we continue with a discussion about why bluffs don’t pay in online law firm marketing. There are no quick fixes in attorney website marketing,...
by Victoria Blute | Jul 22, 2018 | Podcast
In this episode, we discuss the three biggest mistakes that we see attorneys make with content marketing. Conveniently, they’re easy mistakes to correct; however, these mistakes often keep attorneys from realizing their law firm’s full content marketing potential on...
by Victoria Blute | Jul 13, 2018 | Podcast
Why is formatting important on law firm websites? People (including your potential clients) read content on the web differently than they read a book, or a newspaper or a magazine. There are certain conventions that make sense on the web that people have come to...
by Victoria Blute | Jul 11, 2018 | Podcast
Law firm SEO might not seem like a game to you. You might be worried about the state of your online marketing, and there’s nothing fun about being in that position. Or maybe it does seem like a game. Albeit, one with moving targets that you can’t seem to figure out....
