Developing a Brand Personality for Your Firm
Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential...
Developing Content for Practice Area Pages
One of the best ways to build a strong foundation for your web presence is to create practice area pages. With LawLytics, it’s now faster and easier than ever. In this episode of the Law Firm Marketing Decoded Podcast we discuss what makes a strong practice area...
How to Get Started with Google Business Profile
Google Business Profile — previously known as Google My Business — is free business listing resource for you to manage your online presence on Google Search and Google Maps. Creating a Google Business Profile is a great way to help potential clients find...
Pros and Cons of Adding Video to Your Website
The written content on your website is always – and should always be – the foundation of your website: It’s what helps potential clients find you from the search engines and helps them understand more about their legal issues. But videos can be a great addition...