To get the most out of content marketing, it can be helpful to develop a solid plan that addresses how and when you’ll write and publish content. Content planning helps you discover and produce the website content that’s most likely to be found by (and...
Keywords are related to topics: they’re the connection between what your potential clients are looking for and the content that Google might return to that search user when they search for particular queries. Some attorneys believe there are specific types and amounts...
Internal links on your law firm’s website provide additional context and information for your potential clients. Potential clients are information-hungry, particularly when they’re in the legal research phase of their case or matter. The more access to information...
High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: How long should my firm’s pages and blog posts be? In this...
When people use Google to conduct searches, they trust that the search engine will provide relevant, useful information in return. Without Google’s spam-fighting measures, it would be much harder for people — including your potential clients — to...
High-quality content on law firm websites attracts free traffic from the search engines. But it’s not just the content that counts — how it’s organized is important too. When potential clients can find information quickly and easily on your law firm’s website,...
