by Victoria Blute | Apr 13, 2018 | Podcast
In this episode, we discuss several stumbling blocks that we often see when it comes to law firm content marketing. Even when attorneys understand the philosophy behind content marketing, there are still areas where they may struggle. This can lead them to make bad...
by Victoria Blute | Apr 6, 2018 | Podcast
One question that attorneys often ask us when they begin a content marketing strategy is how long it takes for content marketing to work for their firms. It’s a topic that we recently discussed in our “Creating Compelling Content” webinar series, but in this podcast...
by Victoria Blute | Mar 30, 2018 | Podcast
The language that you choose for the content on your law firm’s website can make a significant difference in how potential clients find you, how they interpret what you have to say, and whether or not they decide to hire you when the time is right to choose an...
by Victoria Blute | Feb 11, 2018 | Podcast
In Episode #31, we discuss why it’s important for attorneys to understand the motivations behind all the players involved in the online law firm marketing landscape. Understanding the driving forces behind behaviors can be a powerful tool for your online...
by Victoria Blute | Jan 21, 2018 | Podcast
In Episode #30, we discuss how to create client-focused content on law firm websites. You’ll learn what your potential clients are looking for in good website content, as well as how to write and format your content in a way that appeals to your audience. In the...
by Victoria Blute | Jan 12, 2018 | Podcast
In Episode #29, we focus on local pages: what they are, why you need them, and how they benefit your online marketing efforts. You’ll learn how to create local pages that resonate with your potential clients and referral sources. Even when attorneys understand...
