by Tina Sorenson | Sep 4, 2026 | AI & Content Marketing, Website Strategy
Key Takeaways OpenAI reversed its ban on legal services ads the same day we published an accurate article explaining that those ads were prohibited. That’s one kind of platform risk. Reddit can change what AI companies are allowed to crawl and cite. Google can...
by Tina Sorenson | Aug 31, 2026 | AI & Content Marketing, Website Strategy
UPDATE – September 1, 2026: On August 31, the same day this article published, OpenAI updated its advertising policy to v1.5. Legal services ads are now permitted in the U.S. when the advertiser is licensed to practice law in the jurisdiction where the ad is...
by Tina Sorenson | Aug 24, 2026 | AI & Content Marketing, Announcements
Two years ago, we published a guide to using images on your law firm website. The AI section ended with a hedge: AI images for law firm websites were fine for blog headers, but wait on practice area pages until the quality improves. Well, the quality has improved, so...
by Tina Sorenson | Aug 10, 2026 | AI & Content Marketing, Announcements, Websites
Are you in the hunt for an AI website builder for lawyers? Maybe you’re a recent graduate waiting on bar exam results, just casually poking around at websites? Maybe you just left a large firm and are building your own practice? Wherever you are in your journey,...
by Tina Sorenson | Jul 31, 2026 | AI & Content Marketing, SEO, Website Strategy
Here’s a hypothetical of an exercise that many of you may already have performed (and should, if not). There’s a Tucson estate planning attorney. She runs a test on herself by opening an AI assistant and typing a question a potential client would actually ask:...
by Tina Sorenson | Jul 16, 2026 | AI & Content Marketing, Website Strategy
Vague case results happen for many reasons. Some attorneys may simply not understand their purpose in legal marketing. Others may be overly concerned about divulging details they ethically should not share. Most attorneys simply don’t have the time to draft them, at...
