by Tina Sorenson | Jul 10, 2026 | AI & Content Marketing, Marketing
Are you aware that you can publish posts directly to your Google Business Profile (GBP)? Distinct from standard blog articles or social media updates, these brief, tactical posts have a 1,500-character maximum. But to maximize readability for users and data extraction...
by Tina Sorenson | Jun 26, 2026 | AI & Content Marketing, Marketing
Social media has always been hit or miss for attorneys. Some post regularly. Some drop a link to their latest blog and call it a day. Some haven’t touched their accounts in two years. And until recently, none of that mattered much. You could ignore social media...
by Tina Sorenson | Jun 24, 2026 | AI & Content Marketing, Website Strategy
Google I/O 2026 made one thing unmistakably clear: the way people find lawyers is changing. It’s happening at a pace that many of us, including (and especially solo attorneys and small law firms buried in work), simply haven’t had time to track. We are officially...
by Tina Sorenson | Jun 11, 2026 | AI & Content Marketing, SEO
Google held its I/O 2026 developer conference May 19-20 at the Shoreline Amphitheatre in Mountain View, California. If you caught any of the coverage, you probably saw one word over and over again: agentic. Google is officially building what it calls “a new...
by Caitlin O'Connor | May 22, 2026 | AI & Content Marketing, Content
When ChatGPT launched in late 2022, many attorneys treated it as a curiosity. A few early adopters started quietly using it to draft blog posts. Most firms watched from the sidelines, unsure whether AI writing tools were a shortcut worth taking or a risk not worth the...
by Tina Sorenson | Apr 9, 2026 | AI & Content Marketing, Websites
Just when lawyers are getting accustomed to incorporating AI into their daily routines, a new learning curve emerges: Agentic AI. In 2024, the legal world was captivated by questions like: Can AI write my blog posts? Attorneys experimented with ChatGPT, debated its...
