by Tina Sorenson | Jul 31, 2026 | AI & Content Marketing, SEO, Website Strategy
Here’s a hypothetical of an exercise that many of you may already have performed (and should, if not). There’s a Tucson estate planning attorney. She runs a test on herself by opening an AI assistant and typing a question a potential client would actually ask:...
by Tina Sorenson | Jul 16, 2026 | AI & Content Marketing, Website Strategy
Vague case results happen for many reasons. Some attorneys may simply not understand their purpose in legal marketing. Others may be overly concerned about divulging details they ethically should not share. Most attorneys simply don’t have the time to draft them, at...
by Tina Sorenson | Jul 10, 2026 | AI & Content Marketing, Marketing
Are you aware that you can publish posts directly to your Google Business Profile (GBP)? Distinct from standard blog articles or social media updates, these brief, tactical posts have a 1,500-character maximum. But to maximize readability for users and data extraction...
by Tina Sorenson | Jun 26, 2026 | AI & Content Marketing, Marketing
Social media has always been hit or miss for attorneys. Some post regularly. Some drop a link to their latest blog and call it a day. Some haven’t touched their accounts in two years. And until recently, none of that mattered much. You could ignore social media...
by Tina Sorenson | Jun 24, 2026 | AI & Content Marketing, Website Strategy
Google I/O 2026 made one thing unmistakably clear: the way people find lawyers is changing. It’s happening at a pace that many of us, including (and especially solo attorneys and small law firms buried in work), simply haven’t had time to track. We are officially...
by Tina Sorenson | Jun 11, 2026 | AI & Content Marketing, SEO
Google held its I/O 2026 developer conference May 19-20 at the Shoreline Amphitheatre in Mountain View, California. If you caught any of the coverage, you probably saw one word over and over again: agentic. Google is officially building what it calls “a new...
