by Tina Sorenson | Aug 24, 2026 | AI & Content Marketing, Announcements
Two years ago, we published a guide to using images on your law firm website. The AI section ended with a hedge: AI images for law firm websites were fine for blog headers, but wait on practice area pages until the quality improves. Well, the quality has improved, so...
by Tina Sorenson | Aug 10, 2026 | AI & Content Marketing, Announcements, Websites
Are you in the hunt for an AI website builder for lawyers? Maybe you’re a recent graduate waiting on bar exam results, just casually poking around at websites? Maybe you just left a large firm and are building your own practice? Wherever you are in your journey,...
by Tina Sorenson | Jul 31, 2026 | AI & Content Marketing, SEO, Website Strategy
Here’s a hypothetical of an exercise that many of you may already have performed (and should, if not). There’s a Tucson estate planning attorney. She runs a test on herself by opening an AI assistant and typing a question a potential client would actually ask:...
by Tina Sorenson | Jul 16, 2026 | AI & Content Marketing, Website Strategy
Vague case results happen for many reasons. Some attorneys may simply not understand their purpose in legal marketing. Others may be overly concerned about divulging details they ethically should not share. Most attorneys simply don’t have the time to draft them, at...
by Tina Sorenson | Jul 10, 2026 | AI & Content Marketing, Marketing
Are you aware that you can publish posts directly to your Google Business Profile (GBP)? Distinct from standard blog articles or social media updates, these brief, tactical posts have a 1,500-character maximum. But to maximize readability for users and data extraction...
by Tina Sorenson | Jun 26, 2026 | AI & Content Marketing, Marketing
Social media has always been hit or miss for attorneys. Some post regularly. Some drop a link to their latest blog and call it a day. Some haven’t touched their accounts in two years. And until recently, none of that mattered much. You could ignore social media...
