Google has announced the completion of their August 2024 core update to Google Search, an update designed to “improve the quality of [their] search results by showing content that people find genuinely useful.” As with every Google core update, there may be some...
For attorneys, the quality of your leads from your marketing efforts is the most important success metric. Not only do high quality leads drive more business, but they also reduce your marketing costs in the long term. Before joining LawLytics, many attorneys are able...
For better or worse, artificial intelligence (AI) is here. As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal...
As you ease into the first weeks of 2024, you may be evaluating your marketing strategy and its impact on your business. For many attorneys, achieving a digital presence that actively works to drive business to their practice feels like a far-off goal. However, there...
It’s a fair question: How can I increase my law firm’s online presence? This question is on the minds of many small law firms and solo attorneys who are either starting out or trying to grow their practice. It’s also a question that requires a thoughtful, strategic...
Since its release, Google’s new generative AI search tool, also known as Google SGE, has had a major impact on the way users interact with the search engine. Shifting away from Google as we knew it in the past where keywords reigned supreme, Google SGE supports – and...
