by LawLytics | Sep 28, 2018 | Marketing, SEO
Some attorneys expect instant payoffs for their content marketing efforts, which leads many to give up on the process before they’ve given their sites the chance to see results. [5-minute read] Many attorneys expect that their content marketing efforts should begin...
by LawLytics | Sep 26, 2018 | Marketing, SEO
When it’s done correctly, content marketing has the best ROI of any online legal marketing method. But to succeed at content marketing for your law firm, you’ll need to be committed to it over the long term. [5-minute read] Traffic that comes to your law firm website...
by LawLytics | Sep 25, 2018 | Announcements, SEO
Google’s web crawling software is now prioritizing the mobile version of websites for inclusion in its index. Find out what that means for attorneys in this post. [3-minute read] Based on messages some of our members are beginning to receive in their Google Search...
by LawLytics | Sep 20, 2018 | Marketing, SEO
Writing content for the web is different than writing a brief or a contract. Web content is not always read in its entirety. While some potential clients will read content in depth, others may want access to key points and ideas at a glance, without the need to invest...
by LawLytics | Sep 12, 2018 | Marketing, SEO
If you want your law firm website to be found by potential clients when they conduct searches, you’ll need to provide content on your site that addresses search queries used by those potential clients. Search engines and search engine users want the same thing when it...
by LawLytics | Sep 5, 2018 | Marketing, SEO
Content is still king when it comes to the visibility of your law firm website on search engine results pages (SERPs). In fact, companies that blog (or add content to their sites) eleven or more times per month generate almost three times the traffic of those that...
