by Tina Sorenson | Jun 11, 2026 | AI & Content Marketing, SEO
Google held its I/O 2026 developer conference May 19-20 at the Shoreline Amphitheatre in Mountain View, California. If you caught any of the coverage, you probably saw one word over and over again: agentic. Google is officially building what it calls “a new...
by Tina Sorenson | May 12, 2026 | SEO, Website Strategy
If you haven’t asked it yourself, you’ve probably heard someone else ask it: Is SEO dead? And honestly, it’s a fair question. AI Overviews keep pushing organic results further down the page. ChatGPT is fielding legal questions that used to send...
by Tina Sorenson | Jan 20, 2026 | Marketing, SEO, Websites
SEO, AEO, and GEO. These are acronyms that get tossed around whenever people talk about digital marketing today. Sometimes they seem to mean the same thing, and other times their meaning is totally unclear or confusing. Each, however, serves a distinct purpose. And...
by Tina Sorenson | Jan 13, 2026 | Content, SEO, Websites
Websites once served as a digital business card for law firms, so looking good via a user-friendly design was crucial. Then, law firms realized they could use their websites as a powerful client-acquisition tool, so online discoverability became crucial. Now, just as...
by Drew Mancini | Sep 12, 2024 | SEO
Google has announced the completion of their August 2024 core update to Google Search, an update designed to “improve the quality of [their] search results by showing content that people find genuinely useful.” As with every Google core update, there may be some...
by Drew Mancini | May 10, 2024 | SEO
For attorneys, the quality of your leads from your marketing efforts is the most important success metric. Not only do high quality leads drive more business, but they also reduce your marketing costs in the long term. Before joining LawLytics, many attorneys are able...
