by Victoria Blute | Dec 4, 2019 | Marketing, SEO
Google recently announced that it’s using “neural matching” in its search algorithm to understand queries better and improve search results. But what, exactly, is neural matching — and how might it affect law firm website marketing? In this...
by Victoria Blute | Nov 26, 2019 | Marketing, SEO
Blogging helps attorneys develop their online persona and increase their reach. Good law firm blog posts have several things in common. They have compelling titles and text, user-friendly language, and provide value to the reader by analyzing a particular topic. Read...
by Victoria Blute | Nov 5, 2019 | Marketing, SEO
Content is the most important ingredient in creating a highly visible law firm website. For attorneys who don’t have the time or inclination to write law firm website content, hiring a ghostwriter can help you develop a visible and authoritative site that drives...
by Victoria Blute | Oct 31, 2019 | SEO
“When people like you or I come to Search, we aren’t always quite sure about the best way to formulate a query,” writes Google’s Vice President of Search, Pandu Nayak. “We might not know the right words to use, or how to spell something,...
by Victoria Blute | Oct 24, 2019 | SEO
Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious. Nothing could be further from the truth. In this post, we’ll explain what attorneys need to know...
by Victoria Blute | Oct 20, 2019 | Marketing, SEO
A by-product of creating high-quality content on your law firm’s website is that it can attract attention from a variety of sources. When someone finds your content valuable, they will likely want to share it with others. One way that others on the web may share...
