by Craig Baker | Sep 12, 2018 | Marketing, SEO
If you want your law firm website to be found by potential clients when they conduct searches, you’ll need to provide content on your site that addresses search queries used by those potential clients. Search engines and search engine users want the same thing when it...
by Craig Baker | Sep 5, 2018 | Marketing, SEO
Content is still king when it comes to the visibility of your law firm website on search engine results pages (SERPs). In fact, companies that blog (or add content to their sites) eleven or more times per month generate almost three times the traffic of those that...
by Craig Baker | Aug 31, 2018 | Marketing, SEO
It’s more-or-less common knowledge now that having positive reviews about your law firm online can increase the public’s perception of your firm. Studies show that 85 percent of individuals trust online reviews as much as recommendations from their friends and family....
by Craig Baker | Aug 30, 2018 | SEO, Technology
For all of the negative attention black (and gray) hat search engine optimization (SEO) practitioners get for being scam artists, sleazy salespeople, and peddlers of risky two-bit wares and services (which, admittedly, they are), there is one nice thing that can be...
by Craig Baker | Aug 29, 2018 | Marketing, SEO
When attorneys build websites for their law firms, it’s usually with the goal of maximizing their online visibility. Attorneys typically don’t want their sites to serve the passive purpose of acting as an online business card — they want websites that will help...
by Victoria Blute | Aug 24, 2018 | SEO
Since its inception, Google has cracked down on a number of “black hat” SEO tactics — the methods designed to artificially inflate the rankings of low-quality websites and web pages. Despite the work that Google has done to stop people from attempting to...
