by Craig Baker | Aug 14, 2018 | Marketing
As we’ve discussed previously on our blog, if you want your law firm website to attract new clients to your law firm, it’s not enough to simply launch the site and leave it to languish. Google looks at the freshness and frequency of activity on websites when trying to...
by Craig Baker | Aug 8, 2018 | Marketing
If you own a small law firm but you don’t yet have a law firm website, it’s time to invest in one. Many people who seek legal advice today use a search engine to do so, and one-third of potential clients begin their search for an attorney online. If your law firm is...
by Craig Baker | Jul 25, 2018 | Marketing, SEO
As you sit down to write content for your law firm’s website, it is important to keep in mind the purpose of that content: to answer questions for your potential clients, build trust with them and, ultimately, convince them to reach out to your law firm. The flip side...
by Craig Baker | Jul 23, 2018 | Marketing
Nobody knows your clients and potential clients better than you, the attorney. You are the one meeting your potential clients for consultations. You are the one walking them through the legal process on a daily basis. You are the one who has seen cases like theirs...
by Craig Baker | Jul 20, 2018 | Marketing, SEO
Pay-per-click advertising (PPC) can, in some cases, be an effective short-term bridge for an attorney’s online marketing. Using PPC can make sense in some instances, such as when an attorney has a new law firm website and has yet to develop a solid and expansive...
by Craig Baker | Jul 13, 2018 | Marketing, SEO
Every now and again our support team will be contacted by one of our members saying that they received an email (or a phone call) that goes something like this: “Hello, I was doing some research for a SEO client of mine when I happened upon your website. I see...
