by Tina Sorenson | Jul 30, 2026 | Content, Marketing, Website Strategy
If you’re paying attention, then you know AI-powered legal marketing is changing fast, and it has created a flood of conflicting advice for attorneys. Depending on who you ask, law firms need to publish more content, abandon traditional SEO, replace their...
by Tina Sorenson | Jul 10, 2026 | AI & Content Marketing, Marketing
Are you aware that you can publish posts directly to your Google Business Profile (GBP)? Distinct from standard blog articles or social media updates, these brief, tactical posts have a 1,500-character maximum. But to maximize readability for users and data extraction...
by Tina Sorenson | Jun 26, 2026 | AI & Content Marketing, Marketing
Social media has always been hit or miss for attorneys. Some post regularly. Some drop a link to their latest blog and call it a day. Some haven’t touched their accounts in two years. And until recently, none of that mattered much. You could ignore social media...
by Tina Sorenson | Jun 2, 2026 | Marketing, Website Strategy
Chances are, you have already had a client ask you: “Hey, are you using AI? And if so, how?” They’re asking because they’re likely using artificial intelligence themselves. But also, they hear things. Some good, and some bad. For example,...
by Tina Sorenson | May 26, 2026 | Marketing, Websites
How to Draft the Perfect Attorney Bio for AI-Generated Searches Continuing with our back-to-the-basics series, we are taking a deep dive into the attorney bio or profile page. Gone are the days when you can simply copy and paste your résumé onto your website. If you...
by Rachel Chalot | May 14, 2026 | Marketing, Website Strategy
For years, law firm marketing conversations focused heavily on rankings, keywords, and website traffic. While those things still matter, the rise of AI-driven search is changing how prospective clients discover and evaluate law firms online. Increasingly, AI systems...
