by Craig Baker | Apr 17, 2018 | Marketing, SEO
This post is the second in a series about the basics of search engine optimization (SEO) for your law firm website. For links to the other posts in this series, refer to the first installment, titled “Can Google Find Your Law Firm Website?” Since Google introduced the...
by Victoria Blute | Apr 8, 2018 | Marketing, SEO
We’ve recently noticed clients who have marketing directors, social media managers, or SEO providers who tend to focus only on blogging. We’ve seen this to be the case even when the attorney’s website has a significant lack of practice area pages. It...
by Victoria Blute | Mar 25, 2018 | Marketing, SEO
The difference between blog posts and evergreen pages — and when to focus on them — is not always clear to attorneys. Blogging for law firms has become a popular topic in recent years, and sometimes when attorneys approach the LawLytics Content Team,...
by Victoria Blute | Mar 18, 2018 | Marketing, SEO
Most attorneys who succeed in their online content marketing efforts have a good understanding of user behavior — in particular, the mindset and search behavior of their potential clients. These attorneys are able to take their potential clients’ mindset...
by Craig Baker | Mar 14, 2018 | Marketing
Attorneys have to wrestle with conflicting motivations when looking to attract new clients to their law firms. Not only must they demonstrate competence, but attorneys should also convey that they are approachable and trustworthy to potential clients. Many attorneys...
by Victoria Blute | Feb 25, 2018 | Marketing
Are you getting law firm reviews and recommendations the safe way? On Wednesday, SearchEngineLand reported a story about a law firm that had most of its Google reviews removed after it was discovered that the firm was “incentivizing people to review the business with...
