by Victoria Blute | Dec 15, 2019 | Marketing, SEO
Google makes its money by providing high-quality answers to the questions its users ask. Providing quality answers keeps these people using the search engine, which enables Google to sell advertising. For Google to feature your website in its free search results, your...
by Victoria Blute | Dec 9, 2019 | Marketing
If you want to hit the ground running in 2020, the last days of 2019 are an excellent time to make assessments about the current state of your law firm’s web marketing. Here are three things to focus on that will help you get ahead of your law firm’s...
by Victoria Blute | Dec 4, 2019 | Marketing, SEO
Google recently announced that it’s using “neural matching” in its search algorithm to understand queries better and improve search results. But what, exactly, is neural matching — and how might it affect law firm website marketing? In this...
by Victoria Blute | Nov 26, 2019 | Marketing, SEO
Blogging helps attorneys develop their online persona and increase their reach. Good law firm blog posts have several things in common. They have compelling titles and text, user-friendly language, and provide value to the reader by analyzing a particular topic. Read...
by Victoria Blute | Nov 21, 2019 | Marketing
When your potential clients conduct searches related to their case or problem, one of the first impressions they may get of your law firm is the title of one of your webpages. That means your page titles need to be compelling enough to drive traffic to your site, and...
by Victoria Blute | Nov 14, 2019 | Design, Marketing
Good website content drives the success of a law firm website. However, it’s not the only feature that a successful law firm website needs. Your site also needs easy-to-use navigation. Potential clients are likely to leave your site if it’s difficult for...
