by Tina Sorenson | Sep 28, 2026 | Announcements, Marketing, Websites
Starting a law firm website goes better in order. Settle your firm name, domain, and office address first, since those are the hard ones to reverse. Then launch a lean site, create your Google Business Profile if you’re eligible, update LinkedIn, and...
by Tina Sorenson | Sep 15, 2026 | Marketing, Website Strategy
Law firms get better reviews by asking clients two or three open-ended questions at case closing instead of just asking for five stars. Reviews that name the case type, the process, or the outcome carry more weight with prospective clients and with AI assistants than...
by Tina Sorenson | Aug 28, 2026 | Marketing, Website Strategy
If you’re stuck for law firm website content ideas, stop opening a blank document and start with a question: What do potential clients ask before they decide to contact you? The answer is already sitting in your inbox, your intake notes, your voicemail...
by Tina Sorenson | Jul 30, 2026 | Content, Marketing, Website Strategy
If you’re paying attention, then you know AI-powered legal marketing is changing fast, and it has created a flood of conflicting advice for attorneys. Depending on who you ask, law firms need to publish more content, abandon traditional SEO, replace their...
by Tina Sorenson | Jul 10, 2026 | AI & Content Marketing, Marketing
Are you aware that you can publish posts directly to your Google Business Profile (GBP)? Distinct from standard blog articles or social media updates, these brief, tactical posts have a 1,500-character maximum. But to maximize readability for users and data extraction...
by Tina Sorenson | Jun 26, 2026 | AI & Content Marketing, Marketing
Social media has always been hit or miss for attorneys. Some post regularly. Some drop a link to their latest blog and call it a day. Some haven’t touched their accounts in two years. And until recently, none of that mattered much. You could ignore social media...
