by Victoria Blute | Feb 14, 2020 | Marketing, SEO
Developing educational, substantive content on your law firm’s website is an excellent way to drive more business to your law firm. A blog that you publish to regularly can also have that effect. Frequent blogging, when it’s done right, helps your law...
by Victoria Blute | Feb 9, 2020 | Marketing
Most law firms have unique goals and priorities. What many attorneys don’t realize is that regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law...
by Victoria Blute | Feb 7, 2020 | Marketing
When you’re developing the content on a new law firm website, it generally makes sense to start by building practice area pages. Good practice area pages help potential clients understand more about their case or problem, whether your law firm can help them, and...
by Victoria Blute | Jan 29, 2020 | Marketing, SEO
Google cares about — and rewards — unique website content. That’s because Google’s users care about unique content, too. Whether you’re just getting started with content marketing for your law firm or you’ve been at it for a while,...
by Victoria Blute | Jan 24, 2020 | Marketing, SEO
When their website isn’t working, most lawyers realize it: they aren’t getting as many leads or new clients as they’d like. A lack of business is a compelling reason to make a change. However, if your website isn’t driving new business to your...
by Victoria Blute | Jan 23, 2020 | Marketing
To succeed with content marketing, you need content — and you likely need a lot of it. This is particularly true if you’re in a highly competitive geographic area and/or practice area. How do you know when it’s a better idea to write your own law...
