by LawLytics | Apr 14, 2019 | Marketing
One of the fundamental keys to law firm website performance is the website’s content. That’s what will convert website visitors into new clients. To make content work for your law firm, you need to make sure your content is updated on a regular basis. Some pages...
by Dan Jaffe | Apr 13, 2019 | Design, Marketing
Landing pages are website pages designated as the destination for paid advertisements — typically pay-per-click ads, display ads, and social media ads. When somebody clicks on your ad, the landing page is what they see. When one of your viable potential clients clicks...
by LawLytics | Apr 7, 2019 | Marketing, SEO
When it comes to online marketing, you’ve probably heard the saying: content is king. And no doubt it is but for when it’s duplicate content. Duplicate content is a problem that can hurt your website. And if you are committed to using your law firm website as your...
by Larry Bodine | Apr 7, 2019 | Marketing
A recent study of firms from 1 to 29 lawyers by Thomson Reuters found that 73 percent of small law firms said they faced a challenge acquiring new client business. But only 31 percent said they had implemented changes to address the issue. How can this be? “Small law...
by LawLytics | Mar 31, 2019 | Marketing
Did you know clients search for you using local terms? That means you need to get local, too, whether you provide legal services in one jurisdiction or more. Local pages help potential clients find your website easier and faster and make it more likely that they’ll...
by Victoria Blute | Mar 28, 2019 | Marketing
We’ve recently written about creating a competitive edge with your law firm’s website, as well as maximizing your results with great content. The information that you provide to your potential clients on your law firm’s website and creating an...
