Many attorneys miss easy, valuable opportunities to use their law firm’s website to connect with local potential clients. When attorneys write their website content with a broad focus, it tends not to be found by potential clients. That’s because potential...
When you use your blog to develop your online voice, your potential clients learn more about their case or problem, and they get to know your personality. When potential clients read your blog posts and interact with you, there’s a continuity of experience...
Google has repeatedly stated that high-quality content is an essential (likely THE most essential) ranking factor in search. And there are lots of indications that fresh content is important to your firm’s potential clients too. The good news is that giving both...
Google rewards user-focused webpages by increasing their visibility in search when somebody conducts a related query. To create user-focused webpages, you’ll need to take a content-based approach to your law firm website’s search engine optimization (SEO)....
Content marketing works better than any other form of SEO to drive new business to your firm. There are lots of ways to do content marketing correctly for your firm, and only a few things you shouldn’t do. Here are some of the most common content marketing...
As it relates to online marketing, a topic that often interests attorneys is the concept of “backlinking.” Valuable content gets noticed not only by potential clients, but by other sources on the web. And, when someone discovers valuable content, they...
