Legal Marketing For Small Law Firms in 2020: Obstacles and Opportunities
In my 21 years as a lawyer I’ve never seen the level of risk and opportunity for solos and small firms as I’m seeing in 2020. Over Labor Day Weekend I read Thomson Reuters’ recently released 2020 report on the small law firms in the United States. I was surprised to...As Lawyers Our Thought Leadership Is Needed Right Now
As lawyers, we have an opportunity presented by the uncertainty and risk facing America and the world. Unlike laymen, lawyers have information and tools at our disposal to contextualize a significant part of what’s going on. The gift of context can be shared. And the...How COVID-19 Is Changing the Business and Marketing of Law Firms
This blog post, which is my first on COVID-19 in a while, is an update on our observations about how the business of law firms has changed with a focus on how solo practitioners and small firm owners are thinking about their online marketing. The information in this...
What Every Lawyer Should Know About Social Media Marketing
This is the third in a three-part series where I’m sharing my views as a lawyer and as the CEO of a legal marketing technology company about the present reality and future prospects of small law firm owners and solos when it comes to online marketing. In this first...