by Tina Sorenson | May 26, 2026 | Marketing, Websites
How to Draft the Perfect Attorney Bio for AI-Generated Searches Continuing with our back-to-the-basics series, we are taking a deep dive into the attorney bio or profile page. Gone are the days when you can simply copy and paste your résumé onto your website. If you...
by Tina Sorenson | Apr 24, 2026 | Marketing, Website Strategy, Websites
There is something strange going on. You are getting traffic to your website even with the rapid rise of zero-click searches. People are reading your content, spending time on your pages, maybe even clicking through your practice areas. But the phone isn’t ringing....
by Tina Sorenson | Apr 17, 2026 | Marketing, Websites
Last week, we introduced Agentic AI and why solo attorneys and small firms should pay attention to it. This week, we’re going one level deeper, not into what AI can do for your firm, but into what it cannot do on your behalf, specifically on your website. Your...
by Tina Sorenson | Apr 9, 2026 | AI & Content Marketing, Websites
Just when lawyers are getting accustomed to incorporating AI into their daily routines, a new learning curve emerges: Agentic AI. In 2024, the legal world was captivated by questions like: Can AI write my blog posts? Attorneys experimented with ChatGPT, debated its...
by Tina Sorenson | Mar 31, 2026 | Marketing, Websites
Did you know your practice area pages have two audiences now, not one? The first is the one you’ve always, intentionally, written for: the potential client. This person lands on the practice area page after conducting an online search. They often decide within 30...
by Tina Sorenson | Mar 12, 2026 | AI & Content Marketing, Marketing, Websites
Here’s a thought: If a future client asked an AI about the exact legal problem you solve daily, would your firm’s site pop up in the answer? Not in a general sense. Not somewhere in the results. But would your content be cited – specifically and...
