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Adjusting to Shifts in the Legal Market

Adjusting to Shifts in the Legal Market

Before joining the team at LawLytics, I used to work closely with solo and small law firms across the country as a marketing consultant. I advised on and implemented a variety of digital marketing practices to help my clients reach their business goals within their...
Five Website Elements Your Clients Will Thank You For

Five Website Elements Your Clients Will Thank You For

Part of a successful law firm website is understanding your potential clients’ intent when they visit your website. This intent should influence the choices you make for your website design and the content you share with your web visitors. For most potential clients...
Pros and Cons of Video Content on Your Website

Pros and Cons of Video Content on Your Website

Video content is an effective way to connect with potential clients online, and consumers across many industries are responding positively to video content. A compelling marketing video can boost conversion rates for your firm by directly addressing your potential...
The Basic Pages Every Law Firm Website Needs

The Basic Pages Every Law Firm Website Needs

If you’re looking to expand your digital presence and drive more business to your law firm from the web, start with your website. By prioritizing and publishing the information your potential clients need most, a good website can become a great website– engaging,...
Guide to Color Choice on Your Firm’s Website

Guide to Color Choice on Your Firm’s Website

Color theory helps us understand how people perceive colors and the message colors can convey. But why does this matter for your law firm’s website? Color has the capability to impact how your potential clients both think and behave, and it’s important to take a look...