What does it mean to create a content plan for your law firm website? Too often, attorneys struggle to devise a strategy to make their website content work for their practice. To begin working on a content plan, it’s helpful to first understand the purpose of your...
Headers and subtitles are useful for both your potential clients and search engines to read and understand your website content. For your potential clients, headers and subtitles help guide them through your content with visual cues on the subject matter and order of...
We’ve all seen the attorneys who are getting thousands of views on videos where they simply talk about a legal topic. What’s their secret? And how can you use this for your practice to attract more potential clients to your website? Video blogging is more accessible...
Earlier this week I was talking to a bankruptcy attorney about their website. “We’ve got decent SEO, and the site is on the first page of Google when you search for either Chapter 7 or Chapter 13 bankruptcy in our area. At least, sometimes. What else can we do to get...
Last week I wrote about ways that attorneys could blog about RGB given her recent passing. Media coverage of RBG includes frequent mentions of her becoming the second female member of SCOTUS, while seldom mentioning the first female Supreme Court Justice. Last Friday,...
With the recent passing of SCOTUS Justice Ruth Bader Ginsburg, there is massive public awareness and a fair amount of confusion. It’s September 24, 2020, and the ugliest political year of my lifetime is about to get much, much uglier. The wild speculation from...