by Tina Sorenson | Jul 30, 2026 | Content, Marketing, Website Strategy
If you’re paying attention, then you know AI-powered legal marketing is changing fast, and it has created a flood of conflicting advice for attorneys. Depending on who you ask, law firms need to publish more content, abandon traditional SEO, replace their...
by Caitlin O'Connor | May 22, 2026 | AI & Content Marketing, Content
When ChatGPT launched in late 2022, many attorneys treated it as a curiosity. A few early adopters started quietly using it to draft blog posts. Most firms watched from the sidelines, unsure whether AI writing tools were a shortcut worth taking or a risk not worth the...
by Tina Sorenson | Mar 6, 2026 | Content, Websites
For years, attorneys were told the secret to SEO was simple: repeat your keywords. Sprinkle in “divorce attorney” enough times and Google would find you. It worked, for a while. But digital marketing has evolved, and as we all know, generative AI is one of the biggest...
by Tina Sorenson | Jan 13, 2026 | Content, SEO, Websites
Websites once served as a digital business card for law firms, so looking good via a user-friendly design was crucial. Then, law firms realized they could use their websites as a powerful client-acquisition tool, so online discoverability became crucial. Now, just as...
by Tina Sorenson | Apr 4, 2024 | Content
It’s been well over a year since OpenAI’s ChatGPT software shocked the world. Accessible to anyone wanting to try it out, it has definitely made its mark. Since its release, scores of more generative AI platforms have materialized. This technology has been hailed as a...
by Drew Mancini | Jan 29, 2024 | Content
Brainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you’re also running a business. That’s why many attorneys are turning to tech to help them save time creating high-quality content for their...
