Google’s latest response to the growing popularity of AI is the addition of an AI-powered Search Generative Experience for its users. To compete with the information exchange that is experienced when using AI softwares such as ChatGPT, Google aims to “reduce the...
The content on your law firm website doesn’t just need to be high quality, but it should work to target the right potential clients. It’s a very common misconception that attorneys need to appeal to a broad audience with their website content to attract as much...
Effective web forms tend to accomplish more than just one objective for your practice. Beyond their basic intention to help potential clients get in touch with you, an optimized web form can keep you more organized, deliver invaluable data points about your leads, and...
Most solos and small law firms are looking for ways to maximize their impact on clients while also optimizing their office workflows. While there are several solutions, hacks, and helpful tools, the use of video can be the most valuable asset to help you achieve this...
SCOTTSDALE, ARIZ. (Nov. 16, 2021) – The Smokeball-LEAP-InfoTrack Group, the global leader in legal practice management and legal search technology, announced today that it has acquired LawLytics, a leading provider of easy-to-use website management software for...
Being busier than ever is a common sentiment amongst attorneys. For many, the situation has them feeling overwhelmed. But the reality is that marketing is a marathon, not a sprint — and your efforts are going to be cumulative. In today’s market, marketing comes...
