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Is Your Law Firm Website Content Targeting the Wrong Audience?

Is Your Law Firm Website Content Targeting the Wrong Audience?

As you sit down to write content for your law firm’s website, it is important to keep in mind the purpose of that content: to answer questions for your potential clients, build trust with them and, ultimately, convince them to reach out to your law firm. The flip side...
LawLytics Spotlight: Scott Peterson

LawLytics Spotlight: Scott Peterson

Attorney: Scott Peterson Firm: D’Orazio Peterson, LLP Site: doraziopeterson.com Location: Saratoga Springs, NY Practice Areas: Employment Law, Personal Injury, Malpractice & Negligence “As a lawyer who has no experience with SEO and web design, it’s...
The Truth About Page Load Speed on Your Law Firm’s Website

The Truth About Page Load Speed on Your Law Firm’s Website

Page load speed refers to how fast a page loads once it is requested in a browser. While, from the user’s perspective, most of the perceived page load time is dependent on the speed and quality of their internet connection, there are speed elements that can be...
LawLytics Member Spotlight: Alex McClure

LawLytics Member Spotlight: Alex McClure

Attorney: Alex McClure Firm: The Law Office of Alex McClure Site: www.amcclurelaw.com Location: Lake Mary, Florida Practice Areas: Bankruptcy, Wage/Bank Garnishment, Consumer Protection, Debt Defense “My website is literally what’s been growing my practice in...
LawLytics Member Spotlight: Attorney Kensley Barrett

LawLytics Member Spotlight: Attorney Kensley Barrett

Attorney: Kensley Barrett Firm: The Law Offices of Kensley R. Barrett, ESQ. Site: krbarrettlaw.com Location: Providence, RI Practice Areas: DUI, Criminal Defense, Expungement Barrett says that working in the Public Defenders Office also taught him the importance of...
LawLytics Member Spotlight: Attorney Richard Lawson

LawLytics Member Spotlight: Attorney Richard Lawson

Attorney: Richard Lawson Firm: The Law Offices of Richard S. Lawson Main LawLytics Sites: dui.info and georgiacriminallawyer.com Location: Atlanta, GA Practice Areas: DUI Defense “LawLytics generates more cases, more reliably, and with a far better ROI than...
Avoid These 5 SEO Traps for Your Law Firm Website

Avoid These 5 SEO Traps for Your Law Firm Website

This post is the fourth in a series about the basics of search engine optimization (SEO) for your law firm website. For links to the other posts in this series, refer to the first installment, titled “Can Google Find Your Law Firm Website?” When it comes to SEO best...
Can Google Find Your Law Firm Website?

Can Google Find Your Law Firm Website?

If you want your law firm website to be found by search engines, and you want the content of that site to rank well on search engine results pages (SERPs) for relevant queries, there are two things you need to do: Make sure that it’s easy for search engines to read...
Attorney Website Photos That Resonate With Potential Clients

Attorney Website Photos That Resonate With Potential Clients

Attorney Photos That Resonate With Your Target Audience When a person begins looking for an attorney it’s often because they’re facing some sort of legal obstacle. Whether they’ve been injured in an accident, arrested, are looking to draft a will or dozens of other...
LawLytics Member Spotlight: Attorney Josh Valentine

LawLytics Member Spotlight: Attorney Josh Valentine

Attorney: Josh Valentine Firm: Caulder & Valentine Site: cauldervalentine.com Location: Shelby, NC Practice Areas: Criminal Defense, DWI, Traffic, Expungements, Family Law, Personal Injury, Wills “As a newly licensed attorney starting my own practice, I...
Six Ways To Add Local Information On Your Law Firm Website

Six Ways To Add Local Information On Your Law Firm Website

An effective local content strategy can help increase your law firm website’s visibility in search engine results and improve your ability to connect with and engage local clients. By providing relevant information that answers local potential clients’...
What Makes A Good Law Firm Website FAQ Page?

What Makes A Good Law Firm Website FAQ Page?

Frequently asked questions (FAQ) or Q&A pages can be a useful part of your law firm’s online marketing. By answering potential clients’ questions, these pages can help position your law firm as a trusted, knowledgeable resource. Thorough FAQs that...
4 Tips For A Law Firm Blogging Strategy That Works

4 Tips For A Law Firm Blogging Strategy That Works

A law firm blog can be an important part of your law firm’s online marketing plan. Here are four tips for developing an effective blogging strategy that can help your law firm attract and engage new clients and referral sources. 1. Understand how a blog can...
5 Questions To Ask When Creating A Law Firm Content Plan

5 Questions To Ask When Creating A Law Firm Content Plan

Consistently publishing high-quality content that addresses your potential clients’ questions is the most effective online marketing strategy for law firms. If you are starting to plan your law firm’s online marketing strategy or you’re struggling to...
3 Tips For Writing Better Law Firm Case Results

3 Tips For Writing Better Law Firm Case Results

Case results should help a potential client see why you are the right attorney to handle their case or matter. Well-written case results can inspire confidence and trust and ultimately help generate new business. Many law firm case results are an uninspiring list of...
3 Attributes Of Successful Substantive Law Firm Website Pages

3 Attributes Of Successful Substantive Law Firm Website Pages

Potential clients want to know how you can address their needs and why you’re the right attorney to help them with their case or matter. The practice area and detailed law pages (also known as substantive pages) on your law firm’s website, can provide potential...