Attorneys: Andy & Sandra Segal Firm: Segal & Segal, LLC Site: huntsvilledefenselawyer.com Location: Huntsville, AL Practice Areas: Criminal Defense Mr. Segal has always created Segal & Segal’s website content, but he hadn’t been able to publish...
As you sit down to write content for your law firm’s website, it is important to keep in mind the purpose of that content: to answer questions for your potential clients, build trust with them and, ultimately, convince them to reach out to your law firm. The flip side...
Nobody knows your clients and potential clients better than you, the attorney. You are the one meeting your potential clients for consultations. You are the one walking them through the legal process on a daily basis. You are the one who has seen cases like theirs...
Getting your content on the first search engine results page (SERP) for a relevant query may not be enough to keep that content at or near the top of rankings for that particular search. This is because both Google and Microsoft (which powers both Bing and Yahoo...
Attorney: Scott Peterson Firm: D’Orazio Peterson, LLP Site: doraziopeterson.com Location: Saratoga Springs, NY Practice Areas: Employment Law, Personal Injury, Malpractice & Negligence “As a lawyer who has no experience with SEO and web design, it’s...
Page load speed refers to how fast a page loads once it is requested in a browser. While, from the user’s perspective, most of the perceived page load time is dependent on the speed and quality of their internet connection, there are speed elements that can be...
Attorney: Alex McClure Firm: The Law Office of Alex McClure Site: www.amcclurelaw.com Location: Lake Mary, Florida Practice Areas: Bankruptcy, Wage/Bank Garnishment, Consumer Protection, Debt Defense “My website is literally what’s been growing my practice in...
Attorney: Kensley Barrett Firm: The Law Offices of Kensley R. Barrett, ESQ. Site: krbarrettlaw.com Location: Providence, RI Practice Areas: DUI, Criminal Defense, Expungement Barrett says that working in the Public Defenders Office also taught him the importance of...
Attorney: Richard Lawson Firm: The Law Offices of Richard S. Lawson Main LawLytics Sites: dui.info and georgiacriminallawyer.com Location: Atlanta, GA Practice Areas: DUI Defense “LawLytics generates more cases, more reliably, and with a far better ROI than...
This post is the fourth in a series about the basics of search engine optimization (SEO) for your law firm website. For links to the other posts in this series, refer to the first installment, titled “Can Google Find Your Law Firm Website?” When it comes to SEO best...
If you want your law firm website to be found by search engines, and you want the content of that site to rank well on search engine results pages (SERPs) for relevant queries, there are two things you need to do: Make sure that it’s easy for search engines to read...
Attorney Photos That Resonate With Your Target Audience When a person begins looking for an attorney it’s often because they’re facing some sort of legal obstacle. Whether they’ve been injured in an accident, arrested, are looking to draft a will or dozens of other...
An effective local content strategy can help increase your law firm website’s visibility in search engine results and improve your ability to connect with and engage local clients. By providing relevant information that answers local potential clients’...
Frequently asked questions (FAQ) or Q&A pages can be a useful part of your law firm’s online marketing. By answering potential clients’ questions, these pages can help position your law firm as a trusted, knowledgeable resource. Thorough FAQs that...
A law firm blog can be an important part of your law firm’s online marketing plan. Here are four tips for developing an effective blogging strategy that can help your law firm attract and engage new clients and referral sources. 1. Understand how a blog can...
Consistently publishing high-quality content that addresses your potential clients’ questions is the most effective online marketing strategy for law firms. If you are starting to plan your law firm’s online marketing strategy or you’re struggling to...
Case results should help a potential client see why you are the right attorney to handle their case or matter. Well-written case results can inspire confidence and trust and ultimately help generate new business. Many law firm case results are an uninspiring list of...
Potential clients want to know how you can address their needs and why you’re the right attorney to help them with their case or matter. The practice area and detailed law pages (also known as substantive pages) on your law firm’s website, can provide potential...
The “About Us” page is often one of the most-visited pages on law firm websites. Many law firm “About Us” pages are a simple list of facts about the firm, such as when it was founded, the attorneys’ years of experience, and locations...
