by Tina Sorenson | Sep 25, 2023 | Marketing
People trust people whom they like or know, and so when a person suggests a particular lawyer or law firm, their friends, family members, and social media followers listen. This is what we call social proof –– the idea that certain societal norms exist, and to act...
by Tina Sorenson | Sep 15, 2023 | SEO
If content is king, then getting noticed on the internet is the crown jewel. Getting noticed means appearing on the first page of a search engine’s results (SERP). To get there, the content of that webpage or website must be optimized for search engines (SEO). ...