by Tina Sorenson | Jun 26, 2026 | AI & Content Marketing, Marketing
Social media has always been hit or miss for attorneys. Some post regularly. Some drop a link to their latest blog and call it a day. Some haven’t touched their accounts in two years. And until recently, none of that mattered much. You could ignore social media...
by Tina Sorenson | Jun 24, 2026 | AI & Content Marketing, Website Strategy
Google I/O 2026 made one thing unmistakably clear: the way people find lawyers is changing. It’s happening at a pace that many of us, including (and especially solo attorneys and small law firms buried in work), simply haven’t had time to track. We are officially...
by Tina Sorenson | Jun 11, 2026 | AI & Content Marketing, SEO
Google held its I/O 2026 developer conference May 19-20 at the Shoreline Amphitheatre in Mountain View, California. If you caught any of the coverage, you probably saw one word over and over again: agentic. Google is officially building what it calls “a new...
by Tina Sorenson | Jun 2, 2026 | Marketing, Website Strategy
Chances are, you have already had a client ask you: “Hey, are you using AI? And if so, how?” They’re asking because they’re likely using artificial intelligence themselves. But also, they hear things. Some good, and some bad. For example,...
by Tina Sorenson | May 26, 2026 | Marketing, Websites
How to Draft the Perfect Attorney Bio for AI-Generated Searches Continuing with our back-to-the-basics series, we are taking a deep dive into the attorney bio or profile page. Gone are the days when you can simply copy and paste your résumé onto your website. If you...
by Tina Sorenson | May 12, 2026 | SEO, Website Strategy
If you haven’t asked it yourself, you’ve probably heard someone else ask it: Is SEO dead? And honestly, it’s a fair question. AI Overviews keep pushing organic results further down the page. ChatGPT is fielding legal questions that used to send...
by Tina Sorenson | Apr 30, 2026 | Marketing, Website Strategy
Over the coming weeks, we intend to take a step back to the basics with some of our blogs. We will go deep – page by page, element by element – into how law firm websites should be built and optimized in light of the rapidly shifting landscape of SEO, AEO (Answer...
by Tina Sorenson | Apr 24, 2026 | Marketing, Website Strategy, Websites
There is something strange going on. You are getting traffic to your website even with the rapid rise of zero-click searches. People are reading your content, spending time on your pages, maybe even clicking through your practice areas. But the phone isn’t ringing....
by Tina Sorenson | Apr 17, 2026 | Marketing, Websites
Last week, we introduced Agentic AI and why solo attorneys and small firms should pay attention to it. This week, we’re going one level deeper, not into what AI can do for your firm, but into what it cannot do on your behalf, specifically on your website. Your...
by Tina Sorenson | Apr 9, 2026 | AI & Content Marketing, Websites
Just when lawyers are getting accustomed to incorporating AI into their daily routines, a new learning curve emerges: Agentic AI. In 2024, the legal world was captivated by questions like: Can AI write my blog posts? Attorneys experimented with ChatGPT, debated its...
by Tina Sorenson | Mar 31, 2026 | Marketing, Websites
Did you know your practice area pages have two audiences now, not one? The first is the one you’ve always, intentionally, written for: the potential client. This person lands on the practice area page after conducting an online search. They often decide within 30...
by Tina Sorenson | Mar 12, 2026 | AI & Content Marketing, Marketing, Websites
Here’s a thought: If a future client asked an AI about the exact legal problem you solve daily, would your firm’s site pop up in the answer? Not in a general sense. Not somewhere in the results. But would your content be cited – specifically and...
by Tina Sorenson | Mar 6, 2026 | Content, Websites
For years, attorneys were told the secret to SEO was simple: repeat your keywords. Sprinkle in “divorce attorney” enough times and Google would find you. It worked, for a while. But digital marketing has evolved, and as we all know, generative AI is one of the biggest...
by Tina Sorenson | Feb 26, 2026 | Marketing, Websites
Last week, we laid out the hard truth: AI tools are powerful, but some attorneys who use them without a plan are putting their licenses, reputations, and online visibility at risk. If you missed Part 1, the short version is this: hallucinated citations,...
by Tina Sorenson | Feb 19, 2026 | Marketing, Websites
Let’s make one thing clear, artificial intelligence (AI) tools are great to help generate content for law firm websites. If you aren’t using these tools, then you might want to start considering it – because if your competitor across the street is using AI, they are...
by Tina Sorenson | Feb 12, 2026 | Marketing, Websites
In our recent posts, we’ve explored the shift in how potential clients find you. We’ve also established that AI engines like Google’s AI Overviews, ChatGPT, and Perplexity are now answering the basic, top-of-funnel legal questions before users ever land on your...
by Tina Sorenson | Feb 5, 2026 | Marketing, Websites
Here’s a question worth asking: When your next potential client needs a lawyer, where will they turn first? If you said “Google,” you’re not wrong, but you’re also not seeing the full picture. Increasingly, people aren’t typing...
by Tina Sorenson | Jan 28, 2026 | Websites
Search has fundamentally changed. The way potential clients find lawyers is no longer a linear path of keywords and endless clicks. Traditionally, a lead would hunt through search results until they stumbled upon the right firm. Today, the clicking has stopped. The...
by Tina Sorenson | Jan 20, 2026 | Marketing, SEO, Websites
SEO, AEO, and GEO. These are acronyms that get tossed around whenever people talk about digital marketing today. Sometimes they seem to mean the same thing, and other times their meaning is totally unclear or confusing. Each, however, serves a distinct purpose. And...
by Tina Sorenson | Jan 13, 2026 | Content, SEO, Websites
Websites once served as a digital business card for law firms, so looking good via a user-friendly design was crucial. Then, law firms realized they could use their websites as a powerful client-acquisition tool, so online discoverability became crucial. Now, just as...
