As much as 67% of people who invest or purchase products and services online say they consider the quality of images as a critical part of their decision-making. In other words, potentially two out of every three visitors to a website will make the decision to...
Data. It’s how companies develop smart marketing strategies. At LawLytics, we have repeatedly highlighted the importance of using data to generate leads. But we aren’t the only one. According to Forbes, being data-driven is likely your best path to success, and it...
It’s been well over a year since OpenAI’s ChatGPT software shocked the world. Accessible to anyone wanting to try it out, it has definitely made its mark. Since its release, scores of more generative AI platforms have materialized. This technology has been hailed as a...
For better or worse, artificial intelligence (AI) is here. As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal...
Are you looking for new opportunities to redefine your brand and grow your law practice? If so, you might be rethinking how to use the Internet to benefit you. Multiple ways exist, from your website to Google Ads to social media marketing and more. According to the...
It has been said over and over again how important a website is to the success of a business. This reality applies to a hair salon as much as it does to a law firm. For small law firms specifically, a website allows you to show off your legal credentials, target...
It’s a fair question: How can I increase my law firm’s online presence? This question is on the minds of many small law firms and solo attorneys who are either starting out or trying to grow their practice. It’s also a question that requires a thoughtful, strategic...
People trust people whom they like or know, and so when a person suggests a particular lawyer or law firm, their friends, family members, and social media followers listen. This is what we call social proof –– the idea that certain societal norms exist, and to act...
If content is king, then getting noticed on the internet is the crown jewel. Getting noticed means appearing on the first page of a search engine’s results (SERP). To get there, the content of that webpage or website must be optimized for search engines (SEO). ...
