by Victoria Blute | Mar 18, 2018 | Content
Most attorneys who succeed in their online content marketing efforts have a good understanding of user behavior — in particular, the mindset and search behavior of their potential clients. These attorneys are able to take their potential clients’ mindset...
by Victoria Blute | Jan 28, 2018 | Content
Does your law firm’s website content focus on your target audience? Law firm websites can become powerful business generators when they provide a large volume of useful, educational website content for an attorney’s target audience. Targeted content often...
by Victoria Blute | Dec 28, 2017 | Content
We frequently discuss why small law firms should focus on content marketing. Before you start creating law firm website content, it’s a good idea to plan your content to keep you on the right track. Here’s what you need to know. Before you begin: Who are...
by Victoria Blute | Dec 13, 2017 | Content
Content marketing is a highly effective way to reach potential clients without wasting time or money. Good content marketing focuses on the needs of your potential clients. Good content marketing also provides the search engines (specifically, Google) with a necessary...
by Victoria Blute | Nov 19, 2017 | Content
Thanksgiving generally marks the first of the major holidays of the season. If you’re cooking, traveling, visiting with friends and family, or any combination of those, you might be tempted to pause any law firm marketing activities. But the holidays can be a...
by LawLytics Team | Nov 4, 2017 | Content
An effective local content strategy can help increase your law firm website’s visibility in search engine results and improve your ability to connect with and engage local clients. By providing relevant information that answers local potential clients’...
