by Tina Sorenson | Mar 31, 2026 | Marketing, Websites
Did you know your practice area pages have two audiences now, not one? The first is the one you’ve always, intentionally, written for: the potential client. This person lands on the practice area page after conducting an online search. They often decide within 30...
by Tina Sorenson | Mar 12, 2026 | AI & Content Marketing, Marketing, Websites
Here’s a thought: If a future client asked an AI about the exact legal problem you solve daily, would your firm’s site pop up in the answer? Not in a general sense. Not somewhere in the results. But would your content be cited – specifically and...
by Tina Sorenson | Feb 26, 2026 | Marketing, Websites
Last week, we laid out the hard truth: AI tools are powerful, but some attorneys who use them without a plan are putting their licenses, reputations, and online visibility at risk. If you missed Part 1, the short version is this: hallucinated citations,...
by Tina Sorenson | Feb 19, 2026 | Marketing, Websites
Let’s make one thing clear, artificial intelligence (AI) tools are great to help generate content for law firm websites. If you aren’t using these tools, then you might want to start considering it – because if your competitor across the street is using AI, they are...
by Tina Sorenson | Feb 12, 2026 | Marketing, Websites
In our recent posts, we’ve explored the shift in how potential clients find you. We’ve also established that AI engines like Google’s AI Overviews, ChatGPT, and Perplexity are now answering the basic, top-of-funnel legal questions before users ever land on your...
by Tina Sorenson | Feb 5, 2026 | Marketing, Websites
Here’s a question worth asking: When your next potential client needs a lawyer, where will they turn first? If you said “Google,” you’re not wrong, but you’re also not seeing the full picture. Increasingly, people aren’t typing...
