by Drew Mancini | Jul 12, 2023 | Marketing
For solos and small law firms, competing with the local competition – and their deep pockets – can be intimidating due to the perceived costs and effort. However, attorneys on a budget have several marketing avenues that are available to them that are lower in cost...
by Drew Mancini | Jun 28, 2023 | Marketing
It’s no secret that technology is consistently growing more powerful and sophisticated. With this, is the increasing concern that tech will make us obsolete in the workforce. For lawyers, who already face fierce competition within their field, the fear of obsoletion...
by Drew Mancini | Jun 12, 2023 | Marketing
For many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from awareness of a business to...
by Drew Mancini | Jun 6, 2023 | Marketing
There has been a lot of buzz around AI, or Artificial Intelligence, as recent advancements in the software have made it possible to generate large amounts of human-like text in a conversational manner. ChatGPT is currently the most popular AI content generator, but...
by Drew Mancini | May 31, 2023 | Marketing
Did you know that some marketing agencies are still selling attorneys on tactics that can get you penalized by Google? If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to...
by Drew Mancini | May 17, 2023 | Marketing
Why empathy matters Focusing on fostering a more human and emotional connection with your potential clients can show them that you care about them and their legal issue. This helps a potential client establish the trust and confidence necessary to make their decision...
