by Rachel Chalot | May 14, 2026 | Marketing, Website Strategy
For years, law firm marketing conversations focused heavily on rankings, keywords, and website traffic. While those things still matter, the rise of AI-driven search is changing how prospective clients discover and evaluate law firms online. Increasingly, AI systems...
by Tina Sorenson | Apr 30, 2026 | Marketing, Website Strategy
Over the coming weeks, we intend to take a step back to the basics with some of our blogs. We will go deep – page by page, element by element – into how law firm websites should be built and optimized in light of the rapidly shifting landscape of SEO, AEO (Answer...
by Tina Sorenson | Apr 24, 2026 | Marketing, Website Strategy, Websites
There is something strange going on. You are getting traffic to your website even with the rapid rise of zero-click searches. People are reading your content, spending time on your pages, maybe even clicking through your practice areas. But the phone isn’t ringing....
by Tina Sorenson | Apr 17, 2026 | Marketing, Websites
Last week, we introduced Agentic AI and why solo attorneys and small firms should pay attention to it. This week, we’re going one level deeper, not into what AI can do for your firm, but into what it cannot do on your behalf, specifically on your website. Your...
by Tina Sorenson | Mar 31, 2026 | Marketing, Websites
Did you know your practice area pages have two audiences now, not one? The first is the one you’ve always, intentionally, written for: the potential client. This person lands on the practice area page after conducting an online search. They often decide within 30...
by Tina Sorenson | Mar 12, 2026 | AI & Content Marketing, Marketing, Websites
Here’s a thought: If a future client asked an AI about the exact legal problem you solve daily, would your firm’s site pop up in the answer? Not in a general sense. Not somewhere in the results. But would your content be cited – specifically and...
