by Tina Sorenson | Apr 24, 2026 | Marketing, Website Strategy, Websites
There is something strange going on. You are getting traffic to your website even with the rapid rise of zero-click searches. People are reading your content, spending time on your pages, maybe even clicking through your practice areas. But the phone isn’t ringing....
by Tina Sorenson | Apr 17, 2026 | Marketing, Websites
Last week, we introduced Agentic AI and why solo attorneys and small firms should pay attention to it. This week, we’re going one level deeper, not into what AI can do for your firm, but into what it cannot do on your behalf, specifically on your website. Your...
by Tina Sorenson | Mar 31, 2026 | Marketing, Websites
Did you know your practice area pages have two audiences now, not one? The first is the one you’ve always, intentionally, written for: the potential client. This person lands on the practice area page after conducting an online search. They often decide within 30...
by Tina Sorenson | Mar 12, 2026 | AI & Content Marketing, Marketing, Websites
Here’s a thought: If a future client asked an AI about the exact legal problem you solve daily, would your firm’s site pop up in the answer? Not in a general sense. Not somewhere in the results. But would your content be cited – specifically and...
by Tina Sorenson | Feb 26, 2026 | Marketing, Websites
Last week, we laid out the hard truth: AI tools are powerful, but some attorneys who use them without a plan are putting their licenses, reputations, and online visibility at risk. If you missed Part 1, the short version is this: hallucinated citations,...
by Tina Sorenson | Feb 19, 2026 | Marketing, Websites
Let’s make one thing clear, artificial intelligence (AI) tools are great to help generate content for law firm websites. If you aren’t using these tools, then you might want to start considering it – because if your competitor across the street is using AI, they are...
