by Tina Sorenson | Feb 12, 2026 | Marketing, Websites
In our recent posts, we’ve explored the shift in how potential clients find you. We’ve also established that AI engines like Google’s AI Overviews, ChatGPT, and Perplexity are now answering the basic, top-of-funnel legal questions before users ever land on your...
by Tina Sorenson | Feb 5, 2026 | Marketing, Websites
Here’s a question worth asking: When your next potential client needs a lawyer, where will they turn first? If you said “Google,” you’re not wrong, but you’re also not seeing the full picture. Increasingly, people aren’t typing...
by Tina Sorenson | Jan 20, 2026 | Marketing, SEO, Websites
SEO, AEO, and GEO. These are acronyms that get tossed around whenever people talk about digital marketing today. Sometimes they seem to mean the same thing, and other times their meaning is totally unclear or confusing. Each, however, serves a distinct purpose. And...
by Drew Mancini | Apr 17, 2024 | Marketing
Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly...
by Drew Mancini | Dec 28, 2023 | Marketing
At the end of every year, the most successful lawyers know it’s important to strategize their firm’s growth and set their business goals for the year ahead. If you want to hit the ground running in 2024, the last days of 2023 are an excellent time to assess the...
by Tina Sorenson | Nov 20, 2023 | Marketing
It has been said over and over again how important a website is to the success of a business. This reality applies to a hair salon as much as it does to a law firm. For small law firms specifically, a website allows you to show off your legal credentials, target...
