by Tina Sorenson | Feb 26, 2026 | Marketing, Websites
Last week, we laid out the hard truth: AI tools are powerful, but some attorneys who use them without a plan are putting their licenses, reputations, and online visibility at risk. If you missed Part 1, the short version is this: hallucinated citations,...
by Tina Sorenson | Feb 19, 2026 | Marketing, Websites
Let’s make one thing clear, artificial intelligence (AI) tools are great to help generate content for law firm websites. If you aren’t using these tools, then you might want to start considering it – because if your competitor across the street is using AI, they are...
by Tina Sorenson | Feb 12, 2026 | Marketing, Websites
In our recent posts, we’ve explored the shift in how potential clients find you. We’ve also established that AI engines like Google’s AI Overviews, ChatGPT, and Perplexity are now answering the basic, top-of-funnel legal questions before users ever land on your...
by Tina Sorenson | Feb 5, 2026 | Marketing, Websites
Here’s a question worth asking: When your next potential client needs a lawyer, where will they turn first? If you said “Google,” you’re not wrong, but you’re also not seeing the full picture. Increasingly, people aren’t typing...
by Tina Sorenson | Jan 20, 2026 | Marketing, SEO, Websites
SEO, AEO, and GEO. These are acronyms that get tossed around whenever people talk about digital marketing today. Sometimes they seem to mean the same thing, and other times their meaning is totally unclear or confusing. Each, however, serves a distinct purpose. And...
by Drew Mancini | Apr 17, 2024 | Marketing
Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly...
