by Drew Mancini | Oct 10, 2023 | Podcast
In response to the growing popularity of ChatGPT and other numerous AI tools, Google has thrown their hat into the ring with the addition of an AI-powered search generative experience for its users earlier this year. To compete with the information exchange that is...
by Drew Mancini | Oct 4, 2023 | Podcast
It’s no secret that people trust people who they like or know, and so when a person suggests a particular lawyer or law firm, their friends, family members, and social media followers tend to listen. This is what we call social proof –– the idea that certain societal...
by Drew Mancini | Sep 18, 2023 | Podcast
Your firm’s visibility on search engines is key to showing up in the relevant and local search results of potential clients. Visibility can be determined by a few different things such as website clicks, page ranking, website traffic, and more, and there are several...
by Drew Mancini | Sep 6, 2023 | Podcast
Search engine optimization, or SEO, for your law firm’s website is the product of multiple sustained efforts to deliver a high-quality website to your web visitors. Generally, attorneys understand that high-quality written content and a modern, attractive web design...
by Drew Mancini | Aug 23, 2023 | Podcast
If you’re in pursuit of better search engine visibility for your law firm website, you likely know that search engine optimization, or SEO, is what will help you reach your digital marketing goals. For most, it’s understood that to achieve sustained SEO for your...
by Drew Mancini | Aug 21, 2023 | Podcast
Reviews can be very impactful to your law firm’s digital presence. Not only do reviews serve as essential points of social proof, they can also be used to manage your reputation as an attorney. Whether a potential client is evaluating if you’re the best fit for them...