by Tina Sorenson | Mar 6, 2026 | Content, Websites
For years, attorneys were told the secret to SEO was simple: repeat your keywords. Sprinkle in “divorce attorney” enough times and Google would find you. It worked, for a while. But digital marketing has evolved, and as we all know, generative AI is one of the biggest...
by Tina Sorenson | Feb 26, 2026 | Marketing, Websites
Last week, we laid out the hard truth: AI tools are powerful, but some attorneys who use them without a plan are putting their licenses, reputations, and online visibility at risk. If you missed Part 1, the short version is this: hallucinated citations,...
by Tina Sorenson | Feb 19, 2026 | Marketing, Websites
Let’s make one thing clear, artificial intelligence (AI) tools are great to help generate content for law firm websites. If you aren’t using these tools, then you might want to start considering it – because if your competitor across the street is using AI, they are...
by Tina Sorenson | Feb 12, 2026 | Marketing, Websites
In our recent posts, we’ve explored the shift in how potential clients find you. We’ve also established that AI engines like Google’s AI Overviews, ChatGPT, and Perplexity are now answering the basic, top-of-funnel legal questions before users ever land on your...
by Tina Sorenson | Feb 5, 2026 | Marketing, Websites
Here’s a question worth asking: When your next potential client needs a lawyer, where will they turn first? If you said “Google,” you’re not wrong, but you’re also not seeing the full picture. Increasingly, people aren’t typing...
by Tina Sorenson | Jan 28, 2026 | Websites
Search has fundamentally changed. The way potential clients find lawyers is no longer a linear path of keywords and endless clicks. Traditionally, a lead would hunt through search results until they stumbled upon the right firm. Today, the clicking has stopped. The...
