by Tina Sorenson | Feb 5, 2026 | Marketing, Websites
Here’s a question worth asking: When your next potential client needs a lawyer, where will they turn first? If you said “Google,” you’re not wrong, but you’re also not seeing the full picture. Increasingly, people aren’t typing...
by Tina Sorenson | Jan 28, 2026 | Websites
Search has fundamentally changed. The way potential clients find lawyers is no longer a linear path of keywords and endless clicks. Traditionally, a lead would hunt through search results until they stumbled upon the right firm. Today, the clicking has stopped. The...
by Tina Sorenson | Jan 20, 2026 | Marketing, SEO, Websites
SEO, AEO, and GEO. These are acronyms that get tossed around whenever people talk about digital marketing today. Sometimes they seem to mean the same thing, and other times their meaning is totally unclear or confusing. Each, however, serves a distinct purpose. And...
by Tina Sorenson | Jan 13, 2026 | Content, SEO, Websites
Websites once served as a digital business card for law firms, so looking good via a user-friendly design was crucial. Then, law firms realized they could use their websites as a powerful client-acquisition tool, so online discoverability became crucial. Now, just as...
by Tina Sorenson | Sep 3, 2024 | Websites
As much as 67% of people who invest or purchase products and services online say they consider the quality of images as a critical part of their decision-making. In other words, potentially two out of every three visitors to a website will make the decision to...
by Drew Mancini | Aug 22, 2024 | Websites
Solo attorneys and most small law firms have limited staff members to whom they can delegate tasks. As a result, you may find yourself taking on a larger share of the office responsibilities. For today’s attorney, a reliance on tech and tools to keep things running...
