by LawLytics Team | Jun 27, 2017 | Content
A good law firm website should help answer your potential clients’ questions, establish your law firm as a trusted resource, and bring in new business. Yet, many law firms struggle with how to turn their websites into an effective business generator. There are many...
by LawLytics Team | Jun 27, 2017 | Content
Choosing which perspective to write in is one of many decisions a solo practitioner makes when planning content for their law firm website. Whether you choose to write in first-person, second-person, or third-person can affect how potential clients view your law firm...
by LawLytics Team | Jun 23, 2017 | Content
An office location page is one of the foundational pages of a law firm website. A good location page not only helps potential clients find your law firm’s office, it can help influence their decision to contact your office in the first place. Here are four easy ways...
by LawLytics Team | Jun 20, 2017 | Content
Myths and misinformation abound regarding title tags and their role in search engine optimization (SEO) for law firm websites. Title tags identify the title of a web page; they’re shown in search engine results pages as the clickable headline for any one result....
by LawLytics Staff | Jun 15, 2017 | Content
Evergreen content–also called substantive content–is the backbone of your law firm’s website. It’s the content on your website that doesn’t change frequently and therefore remains consistently relevant to your potential clients. Well-crafted evergreen...
by LawLytics Staff | Jun 15, 2017 | Content
Are you thinking about starting a blog for your law firm’s website? Or maybe you blog already, but you’re struggling to create engaging content that resonates with your potential clients. Perhaps you sat down to write a blog post, but you’re just staring at a blank...