You’ve heard the saying: content is king. And no doubt it is but for when it’s duplicate content. Duplicate content is a problem. And yet what attorney has the time to write valuable content when there’s so much else to do? We know the latter is a problem, too. But...
This post offers 11 evergreen page topics and 10 blog topics that bankruptcy attorneys can write about on their law firm websites, along with information about how to get the most out of each proposed topic. [11-minute read] Many potential bankruptcy clients will...
This post offers 11 evergreen page topics and 10 blog topics that estate planning attorneys can cover on their law firm websites, along with suggestions about how to get the most out of each proposed topic. [10-minute read] Focus on targeting the search engine users...
This post offers 11 evergreen page topics and 10 blog topics that immigration attorneys can cover on their law firm websites, along with suggestions about how to get the most out of each proposed topic. [10-minute read] Depending on your law firm’s area of...
This post offers 11 evergreen page topics and 10 blog topics that business law attorneys can write about on their law firm websites, along with information about how to get the most out of each proposed topic. [11-minute read] The realm of business law extends into a...
In this post, we provide 11 evergreen page topics and 10 blog topics that attorneys who practice family law can use on their websites. We also include information about how to maximize the effectiveness of each suggested topic. [9-minute read] If you’re a family...
In this post, we provide 11 evergreen page topics and 10 blog topics that personal injury attorneys can use to develop a content plan for their law firm websites or to continue adding content to their sites, along with suggestions about how to maximize the...
From intake to resolution, these 10 apps help attorneys streamline their firm’s business processes, save time, and spend less money in the process. [6-minute read] Let’s face it — if you’re not leveraging the power of modern technology to boost the performance...
This post features eleven topic suggestions for criminal defense website evergreen pages, along with 10 blog topics for criminal defense attorneys looking to add targeted content to their websites. When adding content to your law firm website, remember to link to...
Even the most motivated impaired driving defense attorneys can occasionally draw a blank when trying to come up with topics to write about on their law firm websites. This post features eleven topic suggestions for evergreen pages and 10 blog topics for DUI attorneys...
Recommendations can provide important social proof about your law firm’s successes. They can help potential clients see that you have helped people with similar problems in the past, which can make them more likely to contact your law firm when they’re...
Many lawyers think it’s important for their law firm’s website to rank well for simple legal search terms and phrases like “Tucson attorney” or “Boston DUI lawyer.” Attorneys may spend a lot of money on SEO consultants that promise to get their website to the “top of...
Evergreen content–also called substantive content–is the backbone of your law firm’s website. It’s the content on your website that doesn’t change frequently and therefore remains consistently relevant to your potential clients. Well-crafted evergreen...
Are you thinking about starting a blog for your law firm’s website? Or maybe you blog already, but you’re struggling to create engaging content that resonates with your potential clients. Perhaps you sat down to write a blog post, but you’re just staring at a blank...
Potential clients enter law firm websites a number of different ways. They may click on a link to a blog post they found on social media. They might find a link to an evergreen page in search engine results when they make a relevant search. They might also have been...
According to the most recent American Bar Association Tech Report, 42% of respondents who personally maintain a blog said they had a client retain their services as a result of their blog. Yet only 26% of law firms reported that they maintained a blog. This study...
Your attorney bio page is likely one of the most visited pages on your law firm’s website. Potential clients visit your bio page to learn more about you and to decide if you’re the right attorney to represent them. Unfortunately, many attorney bio pages are little...
You probably recognize that your law firm’s website is an important part of your online marketing strategy. But you may be unsure how to make your site more visible and interesting to potential clients. You may even have tried to improve your website’s rankings with...
TV Advertising Guide For Small Law Firms Television advertising has changed a lot for attorneys. With the power, lower price, and trackability of online advertising and website content marketing, television doesn’t hold the same appeal as it once did. Nonetheless,...
Radio advertising for the small law firm For small law firm attorneys, radio marketing is an interesting prospect. It can be a platform for simple :05 promotional sponsorships on local radio shows and/or stations (like local NPR affiliates) to help increase a firm’s...