by Victoria Blute | Mar 11, 2016 | Content
Statistically, potential clients read between 20 and 50 percent of what attorneys write in a law firm blog post. Skimming is a natural habit on the web — we quickly scan everything from Google search result pages to PDFs of restaurant menus to blog posts. This...
by Victoria Blute | Dec 2, 2015 | Content
The Boston Globe recently revealed something fascinating. They reviewed 19 presidential candidates speeches using Flesch-Kincaid analysis — a readability test that provides a grade-level ranking based on word choice and sentence structure. The more intricate the...
by Victoria Blute | Nov 20, 2015 | Content
In my last post about blog ideas for attorneys, I wrote about the value in debunking myths about the law. Whether those myths are specific to your practice area or just the law in general, this sort of blog post provides both interesting and educational content. It...
by Victoria Blute | Nov 11, 2015 | Content
Yesterday, I announced a new series we’re offering on blog post ideas for attorneys. Maybe you’re just starting a blog, you’re short on inspiration, or you’ve been writing pieces that aren’t attracting the kind of attention you’d...
by Victoria Blute | Nov 10, 2015 | Content
Today, I’m introducing a series on blog post ideas for lawyers. Attorneys who aren’t blogging, have a blog but aren’t using it, or are simply using it incorrectly, are missing out on the myriad benefits that posting content can have for their law...
by Victoria Blute | Nov 10, 2015 | Content
As I’ve discussed in previous posts, lawyers who blog for their law firm will have the upper hand when it comes to building their business. But even if you recognize how important blogging is to your law firm’s success, you may be wondering: How often do I...
