by Victoria Blute | May 23, 2016 | Content
Your previous successes as an attorney are important points of social proof that can inspire your potential clients to have confidence in your work, engage you, and hire you. Case results, when written correctly, can be even more valuable than recommendations from...
by Victoria Blute | May 20, 2016 | Content
Your attorney bio is one of the most important pages on your site. A lot of attorney bios are just uninspiring; they contain bullet point lists of what an attorney has done — where they went to law school, what bars they’re admitted to, what clubs they...
by Victoria Blute | May 11, 2016 | Content
Blogging helps lawyers find new clients online. It increases your exposure to potential clients, it gives them more reasons to trust you and to see you as an authority in your practice area, it helps them make the decision to reach out to you, and for some lawyers,...
by Victoria Blute | May 5, 2016 | Content
What makes a good blog post? A well-defined topic and outline, engaging copy, a memorable message — these elements can add up to web visitors who read your posts and contact your law firm. But if you feel your blog isn’t getting as much interest as it...
by Victoria Blute | Apr 11, 2016 | Content
For attorneys who want to compete in today’s legal market, a blog is a must-have. “About half of my new clients find me because of my blog,” says Attorney Ruth Carter in an article about why lawyers blog. “It gives me a way to showcase my...
by Victoria Blute | Mar 11, 2016 | Content
Statistically, potential clients read between 20 and 50 percent of what attorneys write in a law firm blog post. Skimming is a natural habit on the web — we quickly scan everything from Google search result pages to PDFs of restaurant menus to blog posts. This...
