by Victoria Blute | Nov 5, 2019 | Content
Content is the most important ingredient in creating a highly visible law firm website. For attorneys who don’t have the time or inclination to write law firm website content, hiring a ghostwriter can help you develop a visible and authoritative site that drives...
by Victoria Blute | Oct 30, 2019 | Content
Halloween is just around the corner, and it’s a holiday that attorneys in many practice areas can benefit from by integrating it into their content marketing. One of the best ways to use this holiday to boost awareness and improve your firm’s visibility is...
by Victoria Blute | Oct 13, 2019 | Content
Do you know how your potential clients perceive your law firm’s case results? Many times, we see law firm case results that state the result without providing valuable, additional context. That additional information brings the case result to life and helps...
by Victoria Blute | Oct 6, 2019 | Content
A law firm blog can be an essential part of your law firm’s online marketing. Blog posts can seem intimidating if you’re beginning your law firm’s web presence, or you haven’t started using your website to publish blog posts. Law firm blogging is easier to do when you...
by Victoria Blute | Oct 3, 2019 | Content
Understanding your ideal potential client can go a long way toward developing website content that attracts the right kind of potential clients. One of the best ways to understand your ideal potential client is to create a client persona. However, when does it make...
by Victoria Blute | Sep 25, 2019 | Content
Law firm blogging is a popular topic, and for good reason: When it’s done well, it can help you develop your reputation as a thought leader, capitalize on the discussion surrounding current events, and drive more traffic to your law firm’s website. However, blogs...