by LawLytics Staff | May 24, 2014 | Marketing
SWOT For Lawyers A SWOT analysis is a useful tool to help you plan for your marketing. SWOT is an acronym and here’s what it stands for: Strengths: characteristics of your small law firm that give it an advantage over others Weaknesses: are characteristics that place...
by LawLytics Staff | Nov 11, 2013 | Marketing
Once your law firm understands where it is currently positioned in the marketplace, and has articulated its Unique Selling Proposition, it always a good idea to agree upon what your next round of marketing is aimed at achieving. This will inform which media you choose...
