by LawLytics Staff | May 24, 2014 | Marketing
What’s in a logo? A great law firm logo can provide the nucleus for all the marketing materials a company uses to brand itself beyond its competitors. So what is a logo? A logo is a symbol or other design adopted by an organization to identify its products. When...
by LawLytics Staff | May 24, 2014 | Marketing
What’s Your (Law Firm’s) Line? Your law firm’s tag line needs to be compelling and memorable. There are lessons to be gleaned from well-known brand taglines outside the legal industry, as well as within. What your tag line needs to express depends on the type of...
by LawLytics Staff | May 24, 2014 | Marketing
SWOT For Lawyers A SWOT analysis is a useful tool to help you plan for your marketing. SWOT is an acronym and here’s what it stands for: Strengths: characteristics of your small law firm that give it an advantage over others Weaknesses: are characteristics that place...
by LawLytics Staff | Nov 11, 2013 | Marketing
Once your law firm understands where it is currently positioned in the marketplace, and has articulated its Unique Selling Proposition, it always a good idea to agree upon what your next round of marketing is aimed at achieving. This will inform which media you choose...
