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The Business Case For Delegating Content Creation

The Business Case For Delegating Content Creation

There is a camp of purists on the web who argue that attorneys should always, and under all circumstances, write their own content for their law firm websites and blogs. In an ideal world, we agree. But in the real world, where balancing a practice with the business...
Super Lawyers and Legal Ethics

Super Lawyers and Legal Ethics

The New Jersey Supreme Court Committee on Attorney Advertising has  issued a warning about “Super Lawyers,” “Rising Stars,” Best Lawyers,” “Superior Attorney,” “Leading Lawyer” and “Top-Rated Counsel”...
Should Attorneys Publish Articles On LinkedIn?

Should Attorneys Publish Articles On LinkedIn?

It’s important to focus on the content you write on your website and blog. But, of course, there are other places beside your blog where you can publish what you have to say. One of those venues is LinkedIn Pulse. There are only so many hours in the day, and...
TV Advertising For Law Firms

TV Advertising For Law Firms

TV Advertising Guide For Small Law Firms Television advertising has changed a lot for attorneys. With the power, lower price, and trackability of online advertising and website content marketing, television doesn’t hold the same appeal as it once did. Nonetheless,...
Law Firm Radio Advertising

Law Firm Radio Advertising

Radio advertising for the small law firm For small law firm attorneys, radio marketing is an interesting prospect. It can be a platform for simple :05 promotional sponsorships on local radio shows and/or stations (like local NPR affiliates) to help increase a firm’s...