by Victoria Blute | Mar 30, 2016 | Marketing
It’s important to focus on the content you write on your website and blog. But, of course, there are other places beside your blog where you can publish what you have to say. One of those venues is LinkedIn Pulse. There are only so many hours in the day, and...
by LawLytics Staff | May 25, 2014 | Marketing
TV Advertising Guide For Small Law Firms Television advertising has changed a lot for attorneys. With the power, lower price, and trackability of online advertising and website content marketing, television doesn’t hold the same appeal as it once did. Nonetheless,...
by LawLytics Staff | May 25, 2014 | Marketing
Radio advertising for the small law firm For small law firm attorneys, radio marketing is an interesting prospect. It can be a platform for simple :05 promotional sponsorships on local radio shows and/or stations (like local NPR affiliates) to help increase a firm’s...
by LawLytics Staff | May 25, 2014 | Marketing
Are you in the process of starting or rebranding a law firm? The decision of what to name a law firm is something that can have far-reaching impact on the attorney or attorneys in the firm. It can impact everything from the obvious marketing, to the less obvious...
by LawLytics Staff | May 24, 2014 | Marketing
What’s in a logo? A great law firm logo can provide the nucleus for all the marketing materials a company uses to brand itself beyond its competitors. So what is a logo? A logo is a symbol or other design adopted by an organization to identify its products. When...
by LawLytics Staff | May 24, 2014 | Marketing
What’s Your (Law Firm’s) Line? Your law firm’s tag line needs to be compelling and memorable. There are lessons to be gleaned from well-known brand taglines outside the legal industry, as well as within. What your tag line needs to express depends on the type of...
