by Tina Sorenson | Jan 20, 2026 | Marketing, SEO, Websites
SEO, AEO, and GEO. These are acronyms that get tossed around whenever people talk about digital marketing today. Sometimes they seem to mean the same thing, and other times their meaning is totally unclear or confusing. Each, however, serves a distinct purpose. And...
by Drew Mancini | Apr 17, 2024 | Marketing
Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly...
by Drew Mancini | Dec 28, 2023 | Marketing
At the end of every year, the most successful lawyers know it’s important to strategize their firm’s growth and set their business goals for the year ahead. If you want to hit the ground running in 2024, the last days of 2023 are an excellent time to assess the...
by Tina Sorenson | Nov 20, 2023 | Marketing
It has been said over and over again how important a website is to the success of a business. This reality applies to a hair salon as much as it does to a law firm. For small law firms specifically, a website allows you to show off your legal credentials, target...
by Drew Mancini | Oct 13, 2023 | Marketing
With the ever-growing presence of paid advertisements on search engines that dominate search results and sway potential clients, it can be intimidating to think about how your small law firm can stay competitive in search. As a small business owner, a minimal – or...
by Tina Sorenson | Sep 25, 2023 | Marketing
People trust people whom they like or know, and so when a person suggests a particular lawyer or law firm, their friends, family members, and social media followers listen. This is what we call social proof –– the idea that certain societal norms exist, and to act...
