by Drew Mancini | Oct 13, 2023 | Marketing
With the ever-growing presence of paid advertisements on search engines that dominate search results and sway potential clients, it can be intimidating to think about how your small law firm can stay competitive in search. As a small business owner, a minimal – or...
by Tina Sorenson | Sep 25, 2023 | Marketing
People trust people whom they like or know, and so when a person suggests a particular lawyer or law firm, their friends, family members, and social media followers listen. This is what we call social proof –– the idea that certain societal norms exist, and to act...
by Drew Mancini | Jul 25, 2023 | Marketing
Threads is the latest social media platform on the scene and provides an alternative option for people and businesses to share information in a virtual space. Created by Meta, Instagram’s parent company, Threads offers a Twitter-like experience that promises new...
by Drew Mancini | Jul 12, 2023 | Marketing
For solos and small law firms, competing with the local competition – and their deep pockets – can be intimidating due to the perceived costs and effort. However, attorneys on a budget have several marketing avenues that are available to them that are lower in cost...
by Drew Mancini | Jun 28, 2023 | Marketing
It’s no secret that technology is consistently growing more powerful and sophisticated. With this, is the increasing concern that tech will make us obsolete in the workforce. For lawyers, who already face fierce competition within their field, the fear of obsoletion...
by Drew Mancini | Jun 12, 2023 | Marketing
For many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from awareness of a business to...
