by Drew Mancini | May 10, 2022 | Marketing
Do you have a marketing agency (or are you considering one) that seems to “do it all” with little to no involvement on your part? Lawyers are a busy bunch, and a one-stop-shop for marketing makes for an attractive solution to generating more business for your small...
by Drew Mancini | May 3, 2022 | Marketing
We’re a quarter of the way through 2022, making this a great time to check in with your current marketing goals and make any necessary adjustments or optimizations to your current strategy to finish the year strong. There are a few key elements of a good marketing...
by Drew Mancini | Apr 25, 2022 | Marketing
There’s a lot of noise out there that can interfere with your small law firm’s ability to connect with your ideal potential clients. Every time we get online, we’re bombarded with advertisements. On search engines such as Google, where paid advertising seems to...
by Drew Mancini | Apr 19, 2022 | Marketing
Effective law firm websites are built to be informative and generate new business for your firm. Your potential clients have likely found your firm’s website because they are dealing with an important legal issue and they are looking for guidance on what steps, if...
by Drew Mancini | Apr 12, 2022 | Marketing
Attorneys who are already busy with clients, dominate their local competition with referrals, or have impressive interaction on their social media pages may assume their firm doesn’t need a website in 2022. They may see the benefit in having a digital presence, but...
by Drew Mancini | Apr 5, 2022 | Marketing
The numbers are staggering and the potential is great. TikTok has over a billion monthly users, all scrolling through short-form videos, and the app has quickly taken its place as a marketing giant with incredible earning potential for any industry. As TikTok...
by Drew Mancini | Mar 29, 2022 | Marketing
For small firms and solo practitioners, a law firm website is more important than ever – it’s both an integral part of your marketing and your practice as a whole. Having a compelling website that attracts and converts clients is essential to building a thriving...
by Drew Mancini | Mar 23, 2022 | Marketing, SEO
Google Business Profile (GBP), previously known as Google My Business, is a free business listing intended for local businesses to manage their online presence on Google Search and Google Maps. After creating a Google Business Profile, your firm’s listing shows up...
by Drew Mancini | Mar 16, 2022 | Marketing
There are several platforms and physical spaces your website could and should be listed – and many of them are totally free. The benefit of listing your firm’s website in multiple places is basic accessibility for potential clients and the process takes little time...
by Drew Mancini | Mar 8, 2022 | SEO
Google’s new page experience update, announced January 2022, is now rolling out for desktop search results and is expected to finish by the end of the month. Here are 3 things you should know about the new update and how it will affect your law firm’s website....
