by Drew Mancini | Nov 21, 2022 | Websites
Your law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. With the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that...
by Drew Mancini | Nov 7, 2022 | Content, SEO
Headers and subtitles are useful for both your potential clients and search engines to read and understand your website content. For your potential clients, headers and subtitles help guide them through your content with visual cues on the subject matter and order of...
by Drew Mancini | Oct 26, 2022 | Websites
The homepage of your law firm’s website is arguably the most important page on your website. It works to inform potential clients about who you are, who you serve, and why you’re the best fit for their legal issue. In sum, your homepage acts as your digital “elevator...
by Drew Mancini | Oct 18, 2022 | Marketing
As an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media...
by Drew Mancini | Oct 11, 2022 | SEO, Websites
Blogs and practice area pages are both beneficial to your law firm website for engaging potential clients and connecting your website with more leads on search engines. Additionally, having multiple types of content on your website can help you maximize your marketing...
by Drew Mancini | Oct 4, 2022 | Websites
Before joining the team at LawLytics, I used to work closely with solo and small law firms across the country as a marketing consultant. I advised on and implemented a variety of digital marketing practices to help my clients reach their business goals within their...
by Drew Mancini | Sep 19, 2022 | Marketing
There are several motivations for lawyers to branch out and become their own bosses – job security and work/life balance being among the top reasons. Whether you’ve been thinking about starting your own firm for hours or years, there are a few things to take into...
by Drew Mancini | Aug 16, 2022 | Marketing
Most firms struggle to differentiate themselves in their marketing when they focus too much on the broader competition. However, competitive advantages can be found almost anywhere and can help your firm stand out online. Directing your marketing efforts toward the...
by Drew Mancini | Aug 3, 2022 | Marketing
Many successful lawyers understand that delegating is the most efficient way to accomplish more tasks, more quickly. However, once you have created the foundation for your digital presence with a strong and optimized website, outsourcing the rest of your marketing...
by Drew Mancini | Jul 29, 2022 | Websites
Part of a successful law firm website is understanding your potential clients’ intent when they visit your website. This intent should influence the choices you make for your website design and the content you share with your web visitors. For most potential clients...
by Drew Mancini | Jul 18, 2022 | Marketing
You may know by now that the key to SEO success for your law firm’s website is an abundance of high-quality written content. Written content helps you target your ideal client online and attract more web visitors through search engines. But what if you could work...
by Drew Mancini | Jul 13, 2022 | Websites
Video content is an effective way to connect with potential clients online, and consumers across many industries are responding positively to video content. A compelling marketing video can boost conversion rates for your firm by directly addressing your potential...
by Drew Mancini | Jul 6, 2022 | Websites
If you’re looking to expand your digital presence and drive more business to your law firm from the web, start with your website. By prioritizing and publishing the information your potential clients need most, a good website can become a great website– engaging,...
by Drew Mancini | Jun 28, 2022 | Marketing
LinkedIn is the leading social media platform for professionals and has become a valuable asset to lawyers as a place to network and attract potential clients. The platform has several ways to optimize your profile for a cohesive, branded appearance that complements...
by Drew Mancini | Jun 21, 2022 | Marketing, Websites
Color theory helps us understand how people perceive colors and the message colors can convey. But why does this matter for your law firm’s website? Color has the capability to impact how your potential clients both think and behave, and it’s important to take a look...
by Drew Mancini | Jun 14, 2022 | Marketing
I recently saw a billboard advertisement that read “The beer you’d want to have a beer with” next to a photo of a Miller Lite can. Without saying much– or even being logical– I was able to associate drinking a Miller Lite with feelings of familiarity, ease, and fun....
by Drew Mancini | Jun 7, 2022 | SEO
Before making the decision to hire you, it’s likely that a potential new client will conduct a Google search to feel confident in their choice. If you’re not sure what they may see when they Google you or your law firm, it’s time to Google yourself. Performing a...
by Drew Mancini | Jun 1, 2022 | Content, Marketing
We’ve all seen the attorneys who are getting thousands of views on videos where they simply talk about a legal topic. What’s their secret? And how can you use this for your practice to attract more potential clients to your website? Video blogging is more accessible...
by Drew Mancini | May 19, 2022 | Marketing
Your website is your best salesperson and most reliable employee– it works 24/7/365 to drive business to your law firm without a single complaint or objection. So, what does your website need to operate to its fullest potential? Maximize the conversion power of your...
by Drew Mancini | May 11, 2022 | Marketing
Not all social media strategies are created equal across industries. For lawyers, the intent of your social media marketing should be to drive traffic to your website. If you’ve found yourself spending a large chunk of your time or marketing budget on social media,...
