by Victoria Blute | Jan 6, 2022 | Marketing
Too many small law firms struggle with their marketing because they don’t have a strategy or system in place. When things are going well, these firms ignore their business development. When things aren’t going well, they struggle to stay afloat, scrambling to find...
by Victoria Blute | Jan 4, 2022 | 3rd Party Software, Marketing
Virtual law firms are becoming more common, accelerated by the COVID-19 pandemic and the need to work remotely. Taking your law firm remote can give your firm a number of advantages when you’re using the right technology. Here are three tech essentials for becoming a...
by Victoria Blute | Dec 30, 2021 | Marketing
Online marketing is a powerful way to engage with potential clients and build trust. However, it can be a double-edged sword: if not managed carefully, the same resources that help your potential clients find you can also turn them away from your firm. In this blog...
by Victoria Blute | Dec 28, 2021 | Marketing
Nearly three of four small firms say acquiring new business is a challenge. Some small firms are growing rapidly, while others struggle to survive. What separates those who thrive from those who don’t? The firms that not only survive – but thrive – in a competitive...
by Victoria Blute | Dec 21, 2021 | Marketing
In 2022, your firm’s website will be more important than ever. The pandemic has accelerated both remote work as well as online business development for lawyers – something that many small law firms have seen in the past two years. More potential clients are finding...
by Victoria Blute | Dec 16, 2021 | SEO
Each year, Google makes thousands of algorithm updates to ensure that it delivers on its mission to provide the best possible search results to its users. The company’s continued commitment to high-quality results (and high-quality website experiences) should help...
by Victoria Blute | Nov 24, 2021 | SEO
Google’s mission is to organize the world’s information and to make that information universally accessible. Its algorithm updates are designed to provide a better user experience to those who rely on Google search: that includes the two updates that were made in...
by Victoria Blute | Nov 12, 2021 | SEO
Google has rolled out an update to its search ranking algorithm designed to target spam in search results. The “November 2021 spam update” marks the fourth spam-related update that Google made this year. “As part of our regular work to improve results, we’ve released...
by Victoria Blute | Oct 28, 2021 | Announcements
Being busier than ever is a common sentiment amongst attorneys. For many, the situation has them feeling overwhelmed. But the reality is that marketing is a marathon, not a sprint — and your efforts are going to be cumulative. In today’s market, marketing comes...
by Victoria Blute | Oct 15, 2021 | Podcast
Google makes updates to its algorithms on a fairly regular basis. Each of the updates that Google makes to its search engine is in service of bringing people the best and most useful results for their questions. By understanding the guiding principles that go into...
by Victoria Blute | Sep 30, 2021 | Podcast
Many of the pages on your law firm’s website can have a profound effect on your potential clients when they’re crafted the right way. That’s true whether your firm gets most of its potential clients from web traffic or you operate on a referral basis. So...
by Victoria Blute | Sep 14, 2021 | Podcast
The titles that you give to each of the pages on your law firm’s website are important: they give users quick insight into the content on your pages and why it’s relevant to their query. Titles are often the primary piece of information used to decide...
by Victoria Blute | Aug 17, 2021 | Podcast
While there are many strategic reasons for law firms to have two or more websites, the decision to do so should be made objectively, planned well, and executed professionally. You’ll want to be sure that your objectives are clear, and that you are not choosing...
by Victoria Blute | Aug 3, 2021 | Podcast
Law firm websites that attract and convert clients provide a reliable, predictable experience for web visitors. Most of what makes a high-performing law firm website comes down to a science. And there’s a blueprint that can be applied. It’s easy to get a...
by Victoria Blute | Jul 16, 2021 | Podcast
Attorneys have lots of different goals for their law firm’s website. But one of the things that we hear most often from attorneys is that they want to use their website to attract more — and better — clients to their firms. In this episode of the Law Firm...
by Victoria Blute | May 18, 2021 | Podcast
Creating an effective local strategy for your law firm’s website increases your law firm website’s visibility in search engine results and improves your ability to connect with and engage local clients. By providing relevant information that answers local...
by Victoria Blute | Apr 30, 2021 | Podcast
With the amount of information available on the web, finding the information we need would be nearly impossible without help to sort it. Google is designed to do just that: It’s able to collect the information available on the web and sort through millions of web...
by Victoria Blute | Apr 16, 2021 | Podcast
The concept of blogging for law firms is a popular topic in legal marketing. However, it’s not always clear to attorneys how to get the most out of their law firm’s blog posts. The good news is that by keeping a few small tips in mind, it’s easy to...
by Victoria Blute | Apr 8, 2021 | Podcast
Potential clients are information hungry. So how do you engage them while they’re doing research online? High-quality website content is the most effective way to grab attention. But then what? How do you keep on them your site and showcase your authority so they...
by Victoria Blute | Apr 1, 2021 | SEO
When we use Google to search, we naturally expect it to return helpful information to us. But for any given search, there are thousands of web pages with potentially relevant information. So how does Google figure out which results to suggest to you? The way that...
