by Victoria Blute | Apr 11, 2016 | Content
For attorneys who want to compete in today’s legal market, a blog is a must-have. “About half of my new clients find me because of my blog,” says Attorney Ruth Carter in an article about why lawyers blog. “It gives me a way to showcase my...
by Victoria Blute | Mar 30, 2016 | Marketing
It’s important to focus on the content you write on your website and blog. But, of course, there are other places beside your blog where you can publish what you have to say. One of those venues is LinkedIn Pulse. There are only so many hours in the day, and...
by Victoria Blute | Mar 11, 2016 | Content
Statistically, potential clients read between 20 and 50 percent of what attorneys write in a law firm blog post. Skimming is a natural habit on the web — we quickly scan everything from Google search result pages to PDFs of restaurant menus to blog posts. This...
by Victoria Blute | Mar 3, 2016 | SEO
Some people are such big names that they transcend traditional social media. At least, that’s what’s happening with NBA player Stephen Curry. The Golden State Warriors basketball star has a huge Twitter following. More than 4.5 million followers, in fact....
by Victoria Blute | Jan 22, 2016 | SEO
In his recent SearchEngineLand article, guest author Jayson DeMers writes that search engine optimization has been a constant nearly as long as search engines themselves. Yet, opinions about SEO have always been varied. So then, despite how long SEO has been around,...
by Victoria Blute | Dec 2, 2015 | Content
The Boston Globe recently revealed something fascinating. They reviewed 19 presidential candidates speeches using Flesch-Kincaid analysis — a readability test that provides a grade-level ranking based on word choice and sentence structure. The more intricate the...
by Victoria Blute | Nov 20, 2015 | Content
In my last post about blog ideas for attorneys, I wrote about the value in debunking myths about the law. Whether those myths are specific to your practice area or just the law in general, this sort of blog post provides both interesting and educational content. It...
by Victoria Blute | Nov 19, 2015 | 3rd Party Software
In yesterday’s post, I reviewed Cakemail, a software that, in general, is likely to provide law firms with the basic tools they need to do email marketing. Today, I’ll review FreshMail, another popular marketing automation software. If you’re already...
by Victoria Blute | Nov 18, 2015 | 3rd Party Software
Yesterday, I covered an email marketing software called AWeber, which is a nice choice for lawyers who are looking for an array of email marketing features with a very reasonable price tag. Today, I’ll critique Cakemail, another marketing automation tool. If...
by Victoria Blute | Nov 17, 2015 | 3rd Party Software
In yesterday’s post, I looked at Vertical Response. Overall, it’s a marketing automation software that will provide law firms with the basic tools they need to improve their email marketing at a reasonable price. Today, I’ll look at AWeber, another...
by Victoria Blute | Nov 16, 2015 | 3rd Party Software
In my last post about email marketing, I reviewed Campaigner, a marketing automation software that is both well-priced and well-rounded in terms of its offerings for law firms. It’s a software lawyers may want to use to improve their email marketing and decrease...
by Victoria Blute | Nov 16, 2015 | 3rd Party Software
In a recent blog post about avoiding cringeworthy emails, I discussed the importance of proofing your law firm’s emails before they’re sent out. Attorneys can better proof their emails, websites, and blog content with grammar and spell checkers. One that...
by Victoria Blute | Nov 12, 2015 | 3rd Party Software
In my last review, I looked at GetResponse, which is, overall, a nice selection for law firms that want to improve their email marketing and marketing automation. In today’s review, I’ll look at Campaigner, another email marketing software for law firms....
by Victoria Blute | Nov 11, 2015 | Content
Yesterday, I announced a new series we’re offering on blog post ideas for attorneys. Maybe you’re just starting a blog, you’re short on inspiration, or you’ve been writing pieces that aren’t attracting the kind of attention you’d...
by Victoria Blute | Nov 10, 2015 | Content
Today, I’m introducing a series on blog post ideas for lawyers. Attorneys who aren’t blogging, have a blog but aren’t using it, or are simply using it incorrectly, are missing out on the myriad benefits that posting content can have for their law...
by Victoria Blute | Nov 10, 2015 | Content
As I’ve discussed in previous posts, lawyers who blog for their law firm will have the upper hand when it comes to building their business. But even if you recognize how important blogging is to your law firm’s success, you may be wondering: How often do I...
by Victoria Blute | Nov 9, 2015 | 3rd Party Software
In my last series post, I reviewed iContact — a marketing automation software that, with a diverse set of useful features and competitive pricing, is a good email marketing software choice for your law firm. Today, I’ll report on GetResponse, the first...
by Victoria Blute | Nov 5, 2015 | Content
In one of my recent posts, I discussed why it’s so important for lawyers to avoid hoarding content and keep a regular blog. But even if you recognize why blogging is so crucial to the success of your law firm, it can feel overwhelming to try and produce ideas...
by Victoria Blute | Nov 5, 2015 | 3rd Party Software
In my last post, I reviewed MailChimp, a marketing automation software that, despite its funny name, packs a serious punch for email marketing. Having reviewed Drip and Constant Contact as well, today I’ll move onto reviewing iContact, another email marketing...
by Victoria Blute | Nov 4, 2015 | Content
If you’re reading this blog, you might be a practicing attorney, a law student, or even an undergrad who’s thinking about going to law school. Regardless of which category you belong to, there’s a good chance you’re often reminded how much time...
