by Victoria Blute | Aug 15, 2016 | Content
Adding useful, trustworthy content to your law firm’s blog and website is valuable to your online marketing strategy. Your potential clients often have questions you’ve answered many times. Blog posts, for example, are one way to provide in-depth answers to...
by Victoria Blute | Aug 10, 2016 | SEO
Before the internet, law firm marketing relied on space. Radio time, television spots, billboards, and Yellow Pages advertisements are all forms of space. Yet, the main consideration for law firm marketing is no longer space. The internet has created an advertising...
by Victoria Blute | Aug 1, 2016 | Content
To publish blogs often, you’ll want to plan your law firm’s content. Content planning may not be useful if your content doesn’t resonate with your readers. Posts that don’t educate or inspire readers are unlikely to influence them to reach out to you. Here are five...
by Victoria Blute | Jul 30, 2016 | Content
Writing new content on a regular basis is an important part of your legal marketing strategy. A Hubspot study found a positive correlation between blog posts published and the amount of traffic that a company website receives. (It’s reasonable to believe this data...
by Victoria Blute | Jul 18, 2016 | Content
Writing content for your law firm is good. Maximizing your content’s reach is better. If you tend to publish a blog post and move right along to the next one, you may be missing out on additional opportunities to reach potential clients. You can increase your reach...
by Victoria Blute | Jul 14, 2016 | SEO
Are you an attorney who’s worried about Google? If you often focus on your law firm’s search engine ranking, you may feel anxious. Your worries may be rooted in fear — not reality. While Google is important, your ranking is unlikely to be the sole...
by Victoria Blute | Jul 11, 2016 | Content
Content on law firm websites shouldn’t just be high-quality. Content should target the right potential clients. Attorneys may think content should appeal to a broad audience. They may fear that by writing ultra-specific content, they’ll miss attracting more web...
by Victoria Blute | Jul 11, 2016 | Content
You have seconds to capture the attention of a potential client who finds your content online. It’s one reason that writing great content for the web is so vital to your online legal marketing. But when you have a potential client’s attention and they’ve...
by Victoria Blute | Jun 27, 2016 | Content
Content marketing is the most efficient way for attorneys to reach potential clients online. But content isn’t just words on a page to fill a space. There are two major kinds of content in content marketing, and both of them are an important part of online law firm...
by Victoria Blute | Jun 24, 2016 | Content
The quantity of the content on your firm’s website is something that can be built up over time. But the quality of that content — whether on a substantive page or in a blog — is always important. Regardless of the quantity of material you have, all...
by Victoria Blute | Jun 23, 2016 | Content
There are several types of pages that add to the value to your law firm’s website and, more importantly, that add value to the experience of the potential client who finds you on the web. One kind of page is the Questions & Answers (Q&A) section of your...
by Victoria Blute | Jun 17, 2016 | SEO
Internal links are the links that take readers to other blog posts and substantive pages of your law firm’s website. They provide value to your potential clients and also improve your ability to be seen by those potential clients as search engines crawl the web...
by Victoria Blute | Jun 17, 2016 | SEO
If you’ve been writing quality content for your law firm’s substantive pages and blog on a regular basis, you’re on the right track to bring more traffic to your law firm’s website and improve your search engine rankings. Producing detailed...
by Victoria Blute | Jun 13, 2016 | Marketing
There is a camp of purists on the web who argue that attorneys should always, and under all circumstances, write their own content for their law firm websites and blogs. In an ideal world, we agree. But in the real world, where balancing a practice with the business...
by Victoria Blute | May 23, 2016 | Content
Your previous successes as an attorney are important points of social proof that can inspire your potential clients to have confidence in your work, engage you, and hire you. Case results, when written correctly, can be even more valuable than recommendations from...
by Victoria Blute | May 20, 2016 | Content
Your attorney bio is one of the most important pages on your site. A lot of attorney bios are just uninspiring; they contain bullet point lists of what an attorney has done — where they went to law school, what bars they’re admitted to, what clubs they...
by Victoria Blute | May 11, 2016 | Content
Blogging helps lawyers find new clients online. It increases your exposure to potential clients, it gives them more reasons to trust you and to see you as an authority in your practice area, it helps them make the decision to reach out to you, and for some lawyers,...
by Victoria Blute | May 11, 2016 | Websites
A recent trend on the web is parallax websites. This is where parts of a website scroll down while other parts, usually images, remain static. This gives the perception of motion. Are parallax websites fun to look at? They are. That’s one thing that often...
by Victoria Blute | May 5, 2016 | Content
What makes a good blog post? A well-defined topic and outline, engaging copy, a memorable message — these elements can add up to web visitors who read your posts and contact your law firm. But if you feel your blog isn’t getting as much interest as it...
by Victoria Blute | Apr 22, 2016 | Marketing
Being a great lawyer and having a successful practice don’t always go hand in hand. In fact, it’s very possible for you to be a great attorney and at the same time lack the business that you’d expect. So what happens when you know you’re a...
