With the recent passing of SCOTUS Justice Ruth Bader Ginsburg, there is massive public awareness and a fair amount of confusion. It’s September 24, 2020, and the ugliest political year of my lifetime is about to get much, much uglier. The wild speculation from...
The title of this blog post seems simple enough — use your website to give your potential clients a way to relate the law to their issues. Yet despite the apparent simplicity, a high percentage of lawyers ignore this simple thing and waste the opportunity. And...
During last Wednesday’s customers-only Mastermind webinar, I was asked an important and timely question. Normally, what happens in the Mastermind sessions typically stays there. However, I think this is a question that is so timely and generally applicable to...
I recently wrote about why lawyers are struggling with client acquisition and what to do about it. When it comes to what to do, it often helps to get specific. In this post I’ll discuss an opportunity that is here for the taking for all lawyers who currently have a...
When you use your blog to develop your online voice, your potential clients learn more about their case or problem, and they get to know your personality. When potential clients read your blog posts and interact with you, there’s a continuity of experience...
Google has repeatedly stated that high-quality content is an essential (likely the most essential) ranking factor in search. And there are lots of indications that fresh content is important to your firm’s potential clients too. The good news is that giving both...
