by Victoria Blute | Nov 18, 2016 | Content
Thanksgiving is just around the corner. Many of us will take some time to give thanks and visit with family and friends. The upcoming holiday season provides attorneys with some unique opportunities. It’s an opportunity to assess your law firm’s marketing...
by Victoria Blute | Nov 18, 2016 | Content
There are a lot of considerations to make when writing your law firm website content. You’ll have to decide how often you’ll write and publish new content, how long each piece of content will be, and what topics you’ll write about. But here’s...
by Victoria Blute | Nov 3, 2016 | Content
Yesterday, LawLytics CEO Dan Jaffe published a blog on 4 Law Firm Blogging Mistakes You Need To Stop. In it, he writes: When it comes to your law firm’s marketing, it’s important to understand that “it’s not a brief, it’s a blog!” (HT to Aly Saxe of Iris PR for...
by Victoria Blute | Oct 27, 2016 | Content
It’s not always easy to create new content for your law firm’s blog. Your law firm is unlikely to see the benefits of content marketing without publishing new, useful content on a regular basis. Without a plan to overcome writer’s block, a lack of inspiration can...
by Victoria Blute | Aug 15, 2016 | Content
Adding useful, trustworthy content to your law firm’s blog and website is valuable to your online marketing strategy. Your potential clients often have questions you’ve answered many times. Blog posts, for example, are one way to provide in-depth answers to...
by Victoria Blute | Aug 1, 2016 | Content
To publish blogs often, you’ll want to plan your law firm’s content. Content planning may not be useful if your content doesn’t resonate with your readers. Posts that don’t educate or inspire readers are unlikely to influence them to reach out to you. Here are five...
