by Victoria Blute | Jul 30, 2016 | Content
Writing new content on a regular basis is an important part of your legal marketing strategy. A Hubspot study found a positive correlation between blog posts published and the amount of traffic that a company website receives. (It’s reasonable to believe this data...
by Victoria Blute | Jul 18, 2016 | Content
Writing content for your law firm is good. Maximizing your content’s reach is better. If you tend to publish a blog post and move right along to the next one, you may be missing out on additional opportunities to reach potential clients. You can increase your reach...
by Victoria Blute | Jul 11, 2016 | Content
Content on law firm websites shouldn’t just be high-quality. Content should target the right potential clients. Attorneys may think content should appeal to a broad audience. They may fear that by writing ultra-specific content, they’ll miss attracting more web...
by Victoria Blute | Jul 11, 2016 | Content
You have seconds to capture the attention of a potential client who finds your content online. It’s one reason that writing great content for the web is so vital to your online legal marketing. But when you have a potential client’s attention and they’ve...
by Victoria Blute | Jun 27, 2016 | Content
Content marketing is the most efficient way for attorneys to reach potential clients online. But content isn’t just words on a page to fill a space. There are two major kinds of content in content marketing, and both of them are an important part of online law firm...
by Victoria Blute | Jun 24, 2016 | Content
The quantity of the content on your firm’s website is something that can be built up over time. But the quality of that content — whether on a substantive page or in a blog — is always important. Regardless of the quantity of material you have, all...
