by Drew Mancini | Jun 12, 2023 | Marketing
For many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from awareness of a business to...
by Drew Mancini | Jun 6, 2023 | Marketing
There has been a lot of buzz around AI, or Artificial Intelligence, as recent advancements in the software have made it possible to generate large amounts of human-like text in a conversational manner. ChatGPT is currently the most popular AI content generator, but...
by Drew Mancini | May 31, 2023 | Marketing
Did you know that some marketing agencies are still selling attorneys on tactics that can get you penalized by Google? If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to...
by Drew Mancini | May 17, 2023 | Marketing
Why empathy matters Focusing on fostering a more human and emotional connection with your potential clients can show them that you care about them and their legal issue. This helps a potential client establish the trust and confidence necessary to make their decision...
by Drew Mancini | Apr 10, 2023 | Marketing
Reviews can be very impactful to your law firm’s digital presence. Not only do reviews serve as essential points of social proof, they can also be used to manage your reputation as an attorney. Whether a potential client is evaluating if you’re the best fit for them...
by Drew Mancini | Dec 19, 2022 | Marketing
A new year is just around the corner, and now is the time to strategize your firm’s growth and set your business goals for 2023. However, it can be difficult to know how to get started and where to focus your efforts to save both time and money. Most firms struggle to...
