by Drew Mancini | Aug 16, 2022 | Marketing
Most firms struggle to differentiate themselves in their marketing when they focus too much on the broader competition. However, competitive advantages can be found almost anywhere and can help your firm stand out online. Directing your marketing efforts toward the...
by Drew Mancini | Aug 3, 2022 | Marketing
Many successful lawyers understand that delegating is the most efficient way to accomplish more tasks, more quickly. However, once you have created the foundation for your digital presence with a strong and optimized website, outsourcing the rest of your marketing...
by Drew Mancini | Jul 18, 2022 | Marketing
You may know by now that the key to SEO success for your law firm’s website is an abundance of high-quality written content. Written content helps you target your ideal client online and attract more web visitors through search engines. But what if you could work...
by Drew Mancini | Jun 28, 2022 | Marketing
LinkedIn is the leading social media platform for professionals and has become a valuable asset to lawyers as a place to network and attract potential clients. The platform has several ways to optimize your profile for a cohesive, branded appearance that complements...
by Drew Mancini | Jun 21, 2022 | Marketing, Websites
Color theory helps us understand how people perceive colors and the message colors can convey. But why does this matter for your law firm’s website? Color has the capability to impact how your potential clients both think and behave, and it’s important to take a look...
by Drew Mancini | Jun 14, 2022 | Marketing
I recently saw a billboard advertisement that read “The beer you’d want to have a beer with” next to a photo of a Miller Lite can. Without saying much– or even being logical– I was able to associate drinking a Miller Lite with feelings of familiarity, ease, and fun....
