by Drew Mancini | Jun 28, 2022 | Marketing
LinkedIn is the leading social media platform for professionals and has become a valuable asset to lawyers as a place to network and attract potential clients. The platform has several ways to optimize your profile for a cohesive, branded appearance that complements...
by Drew Mancini | Jun 21, 2022 | Marketing, Websites
Color theory helps us understand how people perceive colors and the message colors can convey. But why does this matter for your law firm’s website? Color has the capability to impact how your potential clients both think and behave, and it’s important to take a look...
by Drew Mancini | Jun 14, 2022 | Marketing
I recently saw a billboard advertisement that read “The beer you’d want to have a beer with” next to a photo of a Miller Lite can. Without saying much– or even being logical– I was able to associate drinking a Miller Lite with feelings of familiarity, ease, and fun....
by Drew Mancini | Jun 1, 2022 | Content, Marketing
We’ve all seen the attorneys who are getting thousands of views on videos where they simply talk about a legal topic. What’s their secret? And how can you use this for your practice to attract more potential clients to your website? Video blogging is more accessible...
by Drew Mancini | May 19, 2022 | Marketing
Your website is your best salesperson and most reliable employee– it works 24/7/365 to drive business to your law firm without a single complaint or objection. So, what does your website need to operate to its fullest potential? Maximize the conversion power of your...
by Drew Mancini | May 11, 2022 | Marketing
Not all social media strategies are created equal across industries. For lawyers, the intent of your social media marketing should be to drive traffic to your website. If you’ve found yourself spending a large chunk of your time or marketing budget on social media,...
