by Drew Mancini | Mar 29, 2022 | Marketing
For small firms and solo practitioners, a law firm website is more important than ever – it’s both an integral part of your marketing and your practice as a whole. Having a compelling website that attracts and converts clients is essential to building a thriving...
by Drew Mancini | Mar 23, 2022 | Marketing, SEO
Google Business Profile (GBP), previously known as Google My Business, is a free business listing intended for local businesses to manage their online presence on Google Search and Google Maps. After creating a Google Business Profile, your firm’s listing shows up...
by Drew Mancini | Mar 16, 2022 | Marketing
There are several platforms and physical spaces your website could and should be listed – and many of them are totally free. The benefit of listing your firm’s website in multiple places is basic accessibility for potential clients and the process takes little time...
by Victoria Blute | Feb 10, 2022 | Marketing
According to recent research, 84 percent of people use Google at least three times a day. With nearly three and a half billion Google searches performed daily, many consumers begin their connection to businesses with a simple query. Your potential clients engage in...
by Victoria Blute | Jan 20, 2022 | Marketing
When web visitors read your practice area pages, they’re looking for easy-to-consume information about their problem, your firm, and a potential solution. Here are three ways to create more engaging practice area pages that build trust and build your business. Make...
by Victoria Blute | Jan 18, 2022 | Marketing
Stories define our shared experiences. As a result, using your website to brand and market your law firm through storytelling can be highly effective. The story of who you are, what you offer, and how you help your clients is a better way to engage potential clients...
