by Victoria Blute | Jan 6, 2022 | Marketing
Too many small law firms struggle with their marketing because they don’t have a strategy or system in place. When things are going well, these firms ignore their business development. When things aren’t going well, they struggle to stay afloat, scrambling to find...
by Victoria Blute | Jan 4, 2022 | 3rd Party Software, Marketing
Virtual law firms are becoming more common, accelerated by the COVID-19 pandemic and the need to work remotely. Taking your law firm remote can give your firm a number of advantages when you’re using the right technology. Here are three tech essentials for becoming a...
by Victoria Blute | Dec 30, 2021 | Marketing
Online marketing is a powerful way to engage with potential clients and build trust. However, it can be a double-edged sword: if not managed carefully, the same resources that help your potential clients find you can also turn them away from your firm. In this blog...
by Victoria Blute | Dec 28, 2021 | Marketing
Nearly three of four small firms say acquiring new business is a challenge. Some small firms are growing rapidly, while others struggle to survive. What separates those who thrive from those who don’t? The firms that not only survive – but thrive – in a competitive...
by Victoria Blute | Dec 21, 2021 | Marketing
In 2022, your firm’s website will be more important than ever. The pandemic has accelerated both remote work as well as online business development for lawyers – something that many small law firms have seen in the past two years. More potential clients are finding...
by Dan Jaffe | Oct 12, 2021 | Marketing, Websites
A study by Northwestern University suggests that having at least five good reviews can increase conversions by up to 270 percent. But what makes a good review? In this post, we’ll discuss the specific elements of a review that are likely to influence a potential...