by Victoria Blute | Dec 30, 2021 | Marketing
Online marketing is a powerful way to engage with potential clients and build trust. However, it can be a double-edged sword: if not managed carefully, the same resources that help your potential clients find you can also turn them away from your firm. In this blog...
by Victoria Blute | Dec 28, 2021 | Marketing
Nearly three of four small firms say acquiring new business is a challenge. Some small firms are growing rapidly, while others struggle to survive. What separates those who thrive from those who don’t? The firms that not only survive – but thrive – in a competitive...
by Victoria Blute | Dec 21, 2021 | Marketing
In 2022, your firm’s website will be more important than ever. The pandemic has accelerated both remote work as well as online business development for lawyers – something that many small law firms have seen in the past two years. More potential clients are finding...
by Dan Jaffe | Oct 12, 2021 | Marketing, Websites
A study by Northwestern University suggests that having at least five good reviews can increase conversions by up to 270 percent. But what makes a good review? In this post, we’ll discuss the specific elements of a review that are likely to influence a potential...
by Dan Jaffe | Aug 27, 2021 | Marketing, SEO
August 27, 2021 On Tuesday, Google announced an update to how its search engine generates web page titles (the code snippet on every page that tells both users and search engines what the topic of a particular page is). At LawLytics, we ensure your web page titles are...
by Dan Jaffe | Aug 13, 2021 | Marketing, SEO, Websites
Since the COVID pandemic, over 50 percent of attorneys say they are worried about the success of their firm. Nearly 75 percent say marketing and attracting new clients is a major problem. Today, the majority of potential clients will start their search for legal...
