by Victoria Blute | Dec 29, 2020 | Podcast
The classic sales approach to website marketing leaves potential clients without answers and leaves attorneys struggling to get new business. But it doesn’t have to be that way. The most effective law firm websites address the pain points of the clients they...
by Victoria Blute | Dec 21, 2020 | Podcast
Your potential clients use the information they find on your website to research their legal problem, understand if you can help them, and decide whether or not to hire you. When your site’s pages are displayed in a way potential clients understand,...
by Victoria Blute | Dec 15, 2020 | Podcast
Potential clients do a lot of information gathering before they ever contact a law firm. As a result, the most successful law firm websites anticipate web visitors’ needs and create pages that meet potential clients where they’re at. In this episode of the...
by Victoria Blute | Dec 8, 2020 | Podcast
Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to master web page titles: What to include, what to avoid,...
by Victoria Blute | Nov 30, 2020 | Podcast
Live chat is a popular add-on to websites. But without the right strategy for your firm, live chat may not yield a good return on investment. In this episode of the Law Firm Marketing Decoded Podcast, LeadChat’s Gary Tramer joins us to explain when live chat is...
by Victoria Blute | Nov 16, 2020 | Podcast
With every year that passes, Google learns more about user behavior. With that information, it makes system updates that give its users better answers to their queries. While these updates can cause attorneys to panic about their website search rankings, the truth of...