by Victoria Blute | Nov 9, 2020 | Podcast
What you communicate to your potential clients is important. But if you speak with clients in two or more languages, or you’re a member of a law firm that communicates in multiple languages, how you communicate with potential clients in their native language is...
by Victoria Blute | Oct 27, 2020 | Podcast
To get the most from your digital marketing, it’s important to understand what works for small law firms. There are a number of things that attorneys can spend their marketing budget on, but the truth is that most small law firms benefit when they take a...
by Victoria Blute | Oct 19, 2020 | Podcast
To attract more qualified leads to your law firm, your website’s content needs to engage and inspire those potential clients to act. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns...
by Victoria Blute | Oct 12, 2020 | Podcast
According to Google, high-quality content is an essential ranking factor in search. In fact, it’s likely the most essential factor. There are lots of indications that new, regularly updated content is important to your firm’s potential clients. When you use...
by Victoria Blute | Oct 5, 2020 | Podcast
Potential clients may only look at your homepage for a few seconds, but it’s a significant page on your law firm’s website all the same: It is home to everything that is you and your law practice, and it needs to represent you well. In this episode of the...
by Victoria Blute | Sep 30, 2020 | Podcast
The best-performing law firm website pages are those that educate, inform, and inspire local potential clients. These pages anticipate the questions that your potential clients have about their legal problem and deliver high-quality, educational content that attracts...