by Victoria Blute | Oct 24, 2019 | SEO
Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious. Nothing could be further from the truth. In this post, we’ll explain what attorneys need to know...
by Victoria Blute | Oct 20, 2019 | SEO
A by-product of creating high-quality content on your law firm’s website is that it can attract attention from a variety of sources. When someone finds your content valuable, they will likely want to share it with others. One way that others on the web may share...
by Dan Jaffe | Sep 22, 2019 | SEO
Google has once again killed the SEO salesperson’s trick du jour. For roughly the past two years, some SEO companies have added reviews markup to their clients’ websites in order to cause Google to display stars next to the websites’ results in the...
by Victoria Blute | Sep 22, 2019 | SEO
Google wants to provide the best possible results for search queries that its users make, and it has developed certain criteria to ensure that it’s able to provide those results. Part of that criteria is represented by the acronym E-A-T: Expertise, authoritativeness,...
by Victoria Blute | Aug 2, 2019 | SEO
Google often makes small adjustments to its algorithm — Google also makes broad, extensive algorithm updates. Google doesn’t always confirm if it’s made a broad search algorithm update, but it did in June of 2019, and even pre-announced it. Even when an...
by Victoria Blute | Jun 12, 2019 | SEO
For as long as online law firm marketing has been around, there have been myths and misconceptions about what works for attorneys on the web. The truth of the matter is that succeeding online is simpler than many attorneys think. Here are three common myths about...
