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Your SEO Checklist: Technical Website Must-Haves

Your SEO Checklist: Technical Website Must-Haves

If you’re on the pursuit for better search engine visibility for your law firm website, you likely know that SEO – search engine optimization – is what will help you reach your digital marketing goals. For most, it’s understood that to achieve sustained SEO for your...
Tips for Using the Google Business Profile Updates Feature

Tips for Using the Google Business Profile Updates Feature

It’s a common misconception that it is very expensive to set yourself apart from your competition online. However, free resources such as Google Business Profile (GBP), a business listing feature on Google, help you to achieve better visibility online effectively and...
4 Ways to Maximize Your Law Firm Blogs

4 Ways to Maximize Your Law Firm Blogs

Blogging has multiple benefits for your law firm including digital marketing, client and referral relations, community relations, issue advocacy, publicity, reputation management, and thought leadership. However, for some attorneys, it can be hard to know where to get...
4 Reasons Why Your Content Should Be Easy-To-Read

4 Reasons Why Your Content Should Be Easy-To-Read

It seems like most written content today is available to us in the form of lists with catchy titles that encourage us to click and learn more. Due to the over-exposure of available information via the internet, our audiences are gravitating less and less toward...
How to Audit Your Google Business Profile

How to Audit Your Google Business Profile

Google Business Profile (GBP) is a free business listing intended for local businesses to manage their online presence on Google Search and Google Maps. GBP is an extremely handy resource for solos and small law firms because it allows you to show up directly in...
Developing Local Website Content for Your Firm

Developing Local Website Content for Your Firm

One of the best ways to create unique and engaging website content is to focus on local marketing to target your ideal client online. Local pages are law firm website pages that provide relevant local information to your potential clients. These pages aren’t designed...